Telemundo Media announced the appointment of veteran marketing and communications executive David Alvarado as Vice President of Entertainment Publicity. Alvarado is based in Miami and will report to Alfredo Richard, Senior Vice President of Communications and Talent Strategy.
In his role, Alvarado is responsible for leading the publicity efforts for Telemundo's alternative and prime time programming and productions, as well as working closely with Telemundo’s talent department to strategically position Telemundo's prime time stars across electronic, print and online media platforms. He is in charge of developing cross-functional efforts in partnership with Telemundo Studios and the non-scripted production teams, as well as the execution of internal cross promotions efforts among Telemundo Media's network shows, stations, affiliates, digital media, and the NBCUniversal properties. Alvarado will oversee publicity strategies for all network program launches including press events and tours aimed at maximizing exposure and visibility for the Telemundo properties across multiple media outlets.
"David brings to the Communications team a deep understanding of the Hispanic market and audience across the country," said Richard. "His arrival reinforces and is consistent with the fact that we are the Hispanic Hollywood and hold the largest roster of Spanish-speaking stars in the U.S. Hispanic market. His proven track-record and extensive marketing and publicity experience within the music and entertainment industry, make him a great addition to our team."
Alvarado joins Telemundo Media from EMI Music/Capitol Latin, where he served as the Vice President of Marketing & Promotion since 2009 and created marketing and public relations strategies for the company's roster of Latin superstars Selena, Juan Luis Guerra, Alejandra Guzman, Zoe, Belinda, Pablo Alborán, A.B. Quintanilla, Shaila Durcal and Joey Montana.