LATV announced that Astrid Arevalo has been promoted to Vice President of Direct Response Sales for LATV, KJLA, and American Latino Syndication, effective immediately.
“Astrid has been instrumental in driving unprecedented growth in our direct revenue across all platforms of LATV,” said Rafael Gutierrez, Senior VP of Sales. “She has mastered the art of placing her clients in the right environment.”
Prior to joining LATV, Arevalo held key sales and management positions at KTVU, Worldwide Television and Worldlink LLC.
“LATV's success has been without a doubt a great team effort, from our traffic department, accounting, promotions and production,” said Arevalo, “We all strive to provide the best services to our clients. I’m proud to be part of this great leadership team and to be part of LATV's continued growth.”