April 09, 2013

The ABC-Univision Fusion Network revealed its new logo.

“The logo is a powerful representation of Fusion’s identity. Our brand will reflect the attitude of millennials – shaped by a sense of unity with a voice that’s fun, fresh and even irreverent,” said Beau Ferrari, interim President for Fusion and Executive Vice President of Operations for Univision Networks.

The Fusion logo was developed by LA-based design firm Buster in collaboration with Lubin Lawrence and the team at Fusion.

“This shape is bold, evolving and engaging. It is an iconic stamp that will be instantly recognizable,” added Michael Berkman, VP and Creative Director, Fusion.

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