May 20, 2013

MundoFox announced key changes in the spot sales team, including the promotion of advertising sales veteran Alex Price to Director of Sales for the Southeast Region and the addition of three new talented executives to the team: John C. Perez, Michelle Patick and Pam Alfa.
 
“Developing a strong sales team is paramount to our stations’ success as well as our advertisers’ success,”  said Tom Maney, Executive Vice President, Advertising Sales, Fox Hispanic Media. “Our MundoFox team currently represents 35 affiliates across the country. As we continue to grow and work towards establishing MundoFox as an industry leader, the expansion of our sales teams demonstrates our commitment to offer consumers more choice and greater value.”
 
A highly accomplished advertising sales executive with over 15 years of managerial and executive-level experience in broadcast communications, Alex Price has been promoted to Director of Sales, Southeast Region.  Based in Miami, FL, Price first joined MundoFox in 2012, where he served as Senior Account Executive. Price’s leadership and superior knowledge of the U.S. Hispanic market have demonstrated to be invaluable to the team. In his new role he will report to Phillip Woodie, Senior Vice President of National Spot Sales, who is based in New York City.
 
In addition to promoting Price, MundoFox has also invested in new talent, including John C. Perez, Michelle Patick and Pam Alfa. Based in New York City, Perez has been brought on board as a Senior Account Executive.  Perez joins MundoFox with a strong background in broadcasting that has included six years in spot sales, over eight years in network sales including upfront negotiations and seven years in sales of programs worldwide.  He has also been involved in advertising, distribution, programming and syndication.
 
Both Patick and Alfa have also joined the MundoFox spot sales team as Senior Account Executives and will be based in Los Angeles. Patick brings with her a multitude of skills including sales, online advertising, negotiations and promotions.  She is an experienced national spot sales executive that has closed business deals worth millions of dollars. Meanwhile, Alfa joins MundoFox with over 15 years of sales management experience in building and running performance-oriented operations in the media and advertising industry.  She has a proven track record calling on Fortune 100 brands and major media agencies across the United States, covering verticals from automotive, entertainment, technology and more. Perez, Patick and Alfa report to Edward Jimenez, Vice President of National Spot Sales.

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