January 05, 2001

SportsYA.com has launched an interactive sports TV program with Azul TV, one of Argentina's over-the-air networks. The show, titled "SportsYA!TV, El Magazine," will also air in Chile, Uruguay, Paraguay and Bolivia.

The live weekly show will feature soccer round-up news, interviews with local and international sports stars, exclusive investigations and variety features such as "This Week's SportsYA! Girls" and "A Day in the Life of...." SportsYA! TV can be simultaneously accessed on the SportsYA.com Web site, where viewers can participate by entering trivia contests and polls, sending e-mails that are read on-air and chatting with program guests. After the show's live airings, the segments are archived on the SportsYA.com Web site for users to access on demand.

Through the launch of the SportsYA!TV, SportsYA! continues to strengthen its position as a multi-media company and innovator in sports content throughout Latin America, combining the interactive appeal of its internet property with the reach and strength of television.

Emilio Romano, President and CEO of SportsYA!, said, "The launch of SportsYA!TV shows how we are leveraging the original content we produce at SportsYA.com. We are linking our core Web business to traditional media to generate new revenue streams and expand our brand presence. We are currently co-producing interactive radio shows in Spain, Brazil, and Argentina, developing co-branded print properties and even producing branded sporting events for our clients in Mexico."

Hosted by renowned Argentine sports journalist Enrique Sacco, the weekly show is a co-produced with Azul TV, which will aggressively promote the show throughout its daily programming. A print, radio, outdoor and online advertising campaign also will be executed to promote the show.

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