As the year drew to a close, the outstanding growth demonstrated by Telemundo 47 in November continued in December. As the percent of overall viewing to Spanish television grew (as measured by NSI) in December to unprecedented levels in New York. The tremendous and rapid growth exhibited on Telemundo 47 was the compelling force behind these exceptional gains. On a full 7-day sign on/off basis, Spanish television drew an average of 65, 000 additional homes, 2/3 (or (45,000) of which were captures by Telemundo 47. In comparison, the English-Language stations lost over 35,000 homes. In the critical Mon-Fri 6-7PM News hour, with 5 stations airing news, Spanish television had a gain of over 60,000 homes. Telemundo 47, with a whopping increase of 50,000 homes, was the station driving he viewers to News.
In the total New York market, NSI household ratings for the month of December showed Telemundo 47 was by far the fastest growing station in NY on a yearly basis. In every Monday-Friday daypart across-the-board, (daytime, Early Fringe, News, Prime, Late Fringe), Telemundo 47 registered triple digits gains versus December 1999, the only station showing such dramatic gains in all these critical time periods.
Powering those tremendous gains were shows like Cotorreando (+400%), Laura en America (+300%), Noticiero 47 6PM (+223%), Betty La Fea (+380%) y Terra Nostra (+120%)