When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

     I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi.

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha