This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.

ejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat.  By Al Carlos Hernandez - Contributing Editor 10. They want to concentrate on the profane obscene no talented members of society. 9. Emilio Estefan couldn't find a way to rig it. 8. The second-rate Latin Grammys killed the real Grammys for U.S. Latinos.
 

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

During these challenging economic times, no, especially during these trying times it's always nice to be able to point to moments of brilliance.  When it comes to marketing McDonald's has set the standard.  W

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

    Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years.

I've often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them.  It is not surprising that these few companie

Carlos SantiagoA major CPG company recently shared some of their Hispanic research results at a large multicultural conference.