The communications team at Hyundai Motor America has added Hyundai Brandon Ramirez as the senior group manager of Product Communications.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV...nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, "Caminante No Hay Camino". Great song, great poem...but I wonder how much it connects with US Hispanics....mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here's my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned

By David A. Chitel (NGLC Chairman & Founder)

Zeitgeist (/_ts_t_g_st/) - Noun - The intellectual fashion or dominant school of thought which typifies and influences the culture of a period.

For the last six years, Mayor League Soccer (MLS) has put all of their eggs in one basket and money too ... David Beckham.

He is leaving after his next game.  FINALMENTE.

    As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results.

  In today's world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metri

    I just struggled reading an article by Stephanie Da Costa - Media Director at Wing in Miami titled “Spanish-language Tele

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

By Jorge Mercado - Associate Vice President, Marketing and Communications - Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge.  There was definitely some headroom made with this year's conference.  It was great to see some of the familiar faces as well as several new ones.

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