In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

  By E. Turégano

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

   Many of you already read my first contribution to ‘Soledad Vendiendo La Mentirita’ series (CLICK HERE to read the first one if you have not done so).

  I am amazed by the number of Hispanic professionals and non-Hispanic professionals that accept that Soledad O’Brien is representative of our Latino Experience in the USA.  I have been wanting to blog about this specific issue for a while, but

By Gene Bryan - CEO / HispanicAd.com

   Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation.  Having coffee with Liliana Gil, Cultural Intelligence expert for AG-XL Alliance in T

   The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue.  A very

      ”Communicate aspirations, positive thoughts and optimism.”

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

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