Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

 

ThinkNow released a new Latino Brand Authenticity Report 2019 on U.S. Hispanics buying habits of Latin American food and beverage brands. The study found that it’s most important for Latin American brands to have a great tasting product to attract the hearts and minds of U.S. Hispanic consumers.

The annual Medallas de Cortez Awards were presented Tuesday evening at Radio Ink‘s annual Hispanic Radio Conference, being held right now in Miami.

Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.

Entravision Communications Corporation announced that that it has entered a steaming audio distribution agreement with iHeartMedia to bring its broadcast stations to iHeartRadio, the free all-in-one digital music, on demand, podcasting and live streaming radio app.

With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here's what he found.

 

For the first time in broadcast history, the FIFA Women's World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women's World Cup will air on Spanish Radio this summer.

Digital influencer marketing — the use of celebrities, online personalities, niche uber-enthusiasts, and digital content creators to feature products and services through authentic, native storytelling on social media platforms — is on the rise.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers -- and close the deal the GM has been dreaming of. Hear what he has to say in the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That's exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

Entravision Communications Corporation announced it has entered an exclusive audio partnership with actress and ratings sensation Kate del Castillo and television personality Jessica Maldonado to produce and launch a weekly syndicated radio and podcast show.

Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.

 

In this fresh Hispanic Radio Podcast, iHeartLatino head Enrique Santos serves up a plateful of insight and a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.

What's stopping a radio station owner from taking the plunge and switching an underperforming AM or FM to Spanish-language programming? Talent is one big concern. How does one get great voices that can resonate with Latino audiences? This Hispanic Radio Podcast could yield the answer.

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