This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

  In today's world of efficiency & effectiveness, along with the increased dependence on procurement at the client & media levels, the US Hispanic Social space is the only frontier in our Industry were the metri

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

'm still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming "Media Evolved" conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he's still a racist.

As of late I'm hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

  HBO is doing it right.

The channel that brings you "Boardwalk Empire," and brought you "Entourage," is once again bringing you "How to Make it in America."  Season Two debuted last night.

It's September 29...generally believed to be the birth date of the Grand Poobah of Spanish literature, Don Miguel de Cervantes.  Happy 464th!  Vamos Sancho!

While much of the marketing and media world--Spanish-language and English-language--still struggles with blatinos, the comic strip world keeps making big splashes.

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

It's clear that President Obama never needed the 2010 Census to teach him about Latinos.

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