Television

VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

These are strange times for national TV advertisers. Huge operational challenges are presenting themselves just as business as usual is impossible, and as parts of the U.S. begin to reopen, national advertisers may feel stuck, locked into creative that may or may not resonate with every market that sees it. Or worse yet, they may feel that the only option for them is to go dark and not advertise at all.

Univision Communications Inc. announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

Estrella Media, Inc. announced that its EstrellaTV network will air a two-hour Mother’s Day special on May 10th.

Spanish-speaking audiences can experience one of the most beloved animated series of all time when Pokémon seasons 1-5 airs on TeleXitos beginning Sunday, May 3 at 12 p.m. ET. 

With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.