Television

Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media. 

With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it's safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.

Univision New York has announced the unveiling of a new, interactive broadcast studio with enhanced technology for Noticias Univision 41. Starting today, Noticias 41 anchors Adriana Vargas Sino and Katrina Soto will deliver the day’s headlines from a redesigned news set, featuring the largest video wall in the New York television market, allowing for newscasts with more mobility and versatility.

However, what's good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

Cinelatino will premiere Lecciones para Domar a un Macho (“Lessons in Taming a Man”), a ‘Grown & Sexy’ original comedy TV movie, on Saturday, April 27, 2019, at 11:00 p.m. ET / 8:00 p.m. PT.

Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”