Television | HispanicAd.com

Santamaria named VP and Director of Sales for Univision Los Angeles

June 05, 2019

Univision Communications Inc announced the appointment of Alejandra Santamaria to Vice President, Director of Sales of Univision Los Angeles, effective immediately.

What the TV Universe Looks Like Now, With Dramatic Shifts Toward Streaming and Antennas [INFOGRAPHIC]

May 31, 2019

What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

May 18, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Where have all the US Hispanic focused TV companies disappeared to?

May 17, 2019

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

TV Keeps Us Entertained Out-of-Home [REPORT]

May 17, 2019

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.

WAPA TV to showcase Guerreros on WAPA América

May 16, 2019

Airing this month, WAPA TV will produce and broadcast Guerreros (“Warriors”), the hit reality show filled with non-stop fun and adrenaline that has monopolized TV sets across Latin America.

Schwimmer to Lead International Business for DISH, Sling TV

May 15, 2019

DISH Network has appointed Michael Schwimmer, as executive vice president of International, Business Development and Strategy.

Hannes named President & GM of Telemundo Connecticut

May 11, 2019

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Diane Hannes has been named President and General Manager of NBC Connecticut / WVIT and Telemundo Connecticut / WRDM

Telemundo Global Studios rolls out Fellowship Program

May 03, 2019

Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

Programmatic TV: Automation Is Improving, but Pain Points Still Exist

May 03, 2019

Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.

The Connected TV Surge Will Power Personalization in 2019

April 27, 2019

With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it's safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.

Over 30 million Americans have never paid for traditional TV service

April 27, 2019

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.

Univision New York unveils Interactive Broadcast Studio

April 25, 2019

Univision New York has announced the unveiling of a new, interactive broadcast studio with enhanced technology for Noticias Univision 41. Starting today, Noticias 41 anchors Adriana Vargas Sino and Katrina Soto will deliver the day’s headlines from a redesigned news set, featuring the largest video wall in the New York television market, allowing for newscasts with more mobility and versatility.

TV is still king, but the crown is slipping

April 25, 2019

TV advertising’s state of health remains the source of heated discussion and debate. Depending on the report you read, and the evidence you choose, it could be thriving, dying, evolving, or at the tipping point. One thing is for sure, our CrossMedia data finds TV’s brand building power is not what it used to be. by Duncan Southgate - Global Brand Director, Media / Insights Division, Kantar

How to Use Audience Data Like Today’s Masters of TV Advertising

April 25, 2019

However, what's good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

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