Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

South Korean filmmaker Bong Joon Ho—who took the stage as a winner four times for the film Parasite—earned the most time on screen during Sunday night's telecast of the Academy Awards, according to data from Hive's Celebrity Model. The remainder of the top 10 consisted of winners (Joaquin Phoenix, Brad Pitt, Laura Dern), presenters (Steve Martin, Chris Rock, Kristin Wiig, Maya Rudolph), and some celebs wearing multiple hats (Elton John as a winner and performer; Taika Waititi as a winner and presenter).

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.

LBI Media, Inc announced that it has changed its name to Estrella Media, effective immediately.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

Univision Communications Inc. and Televisa announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.

Telemundo announced it has signed an agreement with renowned Mexican actor, Fernando Colunga. As part of the deal, Colunga will star in various original productions, beginning with the new Super Series™, Malverde: El Santo Patrón (Malverde: The Patron Saint), slated to premiere next year.

As a long-time cord cutter much of my real-time TV exposure happens in a hotel room, and, OMG, most ads these days seem to expect an immense amount of interest and attention from the audience. What are their creators thinking?  by Nigel Hollis

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.

As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content. And content producers across the video spectrum—traditional broadcast, cable, streaming—have responded by focusing more time, effort and money on the development of what they believe will attract audiences.

THEMA America, a Canal+ group company, launched Kanal D Drama, a global network born from a strategic alliance between THEMA and Kanal D International, the leading exporter of Turkish dramas worldwide.

Hemisphere Media Group Reaches Multi-Year Distribution Agreement with DISH Network to restore Puerto Rico’s highest-rated broadcast network WAPA Televisión, WAPA Deportes, and WAPA América, to its service.

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