ANA Multicultural Committee Addresses Major Issues. By Roberto Orci - AHAA Chair I had the honor of representing our Association at the February ANA Multicultural Committee Meetin...	Feb-22-2012
U.S. Highlights: 2012 Retail Outlook Retail is evolving at a dizzying pace. It's a new universe out there, with retailers exploring new ways to reach customers, seekin...	Feb-22-2012
Could You Pass Marketing 101 Today? The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, includi...	Feb-22-2012
The Challenges of Cross-Channel Data Integration. Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imp...	Feb-22-2012
A Push Toward Social Media ROI As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Execu...	Feb-22-2012
Azteca America 2012-2013 Upfront Plans. Azteca America announced that they will be holding their Upfront presentation in New York on Monday May 14, 2012 between 7pm-10PM ...	Feb-22-2012
Henkel appoints Pereira & O'Dell as AOR for Laundry and Home Care. Pereira & O'Dell announced that it has been retained by Henkel Consumer Goods Inc., in North America as its agency of record for l...	Feb-22-2012
New U.S. Smartphone growth by Age and Income. Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to a Nielse...	Feb-22-2012
Santillana USA announces record sales of Spanish language e-books. Santillana USA announced a 78% increase in e-book sales for the November 2011-January 2012 period. This increase, which correspond...	Feb-22-2012
FOX Deportes launches ‘Central Fox’ & ‘La Última Palabra’. FOX Deportes announced the launch of two new shows that change the way Spanish-speaking sports fans watch, breathe and live sports...	Feb-22-2012
Comcast announces new Minority-Owned Independent Networks. Comcast Corporation announced it has selected four new minority-owned independent networks to be broadly distributed on Comcast Ca...	Feb-22-2012
Lopez-Knowles named President of GlobalHue Latino GlobalHue has promoted Maria Lopez-Knowles from EVP of Client Services to President of GH Latino. In her new role, Maria will over...	Feb-21-2012
For Retailers, 2012 all about Customer Interaction & Experience. In an effort to build customer engagement, capture wallet share and accelerate sales growth, retailers in 2012 will focus on a num...	Feb-21-2012
Retail Pricing is about to Get Personal. The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of eve...	Feb-21-2012
Connected Devices become Key to Content Consumption. The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved f...	Feb-21-2012
Dominican Republic launches Social-based Ads for 2012 Campaign. The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with their 2012 Dominican Republ...	Feb-21-2012
TV Advertising 101 for Digital Marketers. Throughout my professional life, I’ve had the privilege of riding hundreds of steep learning curves, getting thrown into the deep ...	Feb-21-2012
Mejia-Haffner named Managing Director of JeffreyGroup/New York. JeffreyGroup announced the appointment of Claudia Mejia-Haffner as Managing Director of the agency’s New York City office, where s...	Feb-21-2012
Men make up TV Time with Digital Channels. The number of hours in the day may not be growing, but the amount of time US consumers spend with media is—thanks to multitasking....	Feb-21-2012
Thoughts on comparing Audience Estimates Thoughts on Comparing Audience EstimatesIn response to questions from our clients, Arbitron is sharing its view on the question of...	Feb-21-2012
CVS/pharmacy's ‘Project Health’. CVS/pharmacy launched Project Health (Proyecto Salud in Spanish), a wellness program delivering more than $21 million worth of fre...	Feb-21-2012
Davis named COO - Hispanic Services. WorldBand Media Inc. has appointed veteran broadcast executive Carey Davis to the newly created position of Chief Operating Office...	Feb-21-2012
ESPN Deportes celebrated the first anniversary of Nación ESPN. As part of the celebration, Nación took a trip outside of the studios for the first time with a special show from the L.A. Live Pl...	Feb-21-2012
WXTV Univision 41 garners 27 Emmy nominations. The National Academy of Television Arts & Sciences (NATAS) announced that WXTV Univision 41, the New York area’s premier Spanish-l...	Feb-21-2012
Enjoy a safe President's Day holiday. The original version of the holiday was in commemoration of George Washington's birthday in 1796 (the last full year of his presid...	Feb-20-2012