July 13, 2013

Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night. Forget saving the world - they're too busy seducing and having fun! Are you ready to play? PRESS TO PLAY!

Set in a world where ANYTHING can happen, Playboy's playful new television advertising depicts the adventures of a Super Playboy hero and heroine at an uber-glam rooftop party. The TV film For Him follows the suave Super Playboy through various party scenarios with amusing consequences - such as when his X-ray vision drifts from checking out gorgeous women onto a male party-goer - until he meets his match, the Super Playboy heroine. The television advertisement For Her centres on this same hot Super Playboy heroine. We follow her exploits as she uses her powers for heroic feats of seduction. We see her use her kinetic capabilities to play with cute guys and save the wild party from the police, before she catches sight of the sexy Playboy at the bar. Giving the sentence, "let's go somewhere else" a whole new meaning, she speeds away with him to an island getaway! Imagine what else could happen… PRESS TO PLAY!

Encapsulating the sexy, seductive essence of the TV campaign, the print advertisement depicts the moment when the Super Playboy couple locks in a steamy embrace - mid-air! Photographed by Jean-Yves Lemoigne, who is renowned for his sleek and surreal images, the arresting visual cleverly captures the duo hovering over the rooftop pool - as only super seducers can.

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