Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.
“We are very excited about this new partnership,” said Arthur R. Rockwell, CEO of Roots Media, Inc. “The advertising opportunities afforded by catering trucks and EFTR’s vast fleet dovetail nicely with our mission to create hyper-localized marketing programs for our clients.” Catering trucks reach key consumer segments that are of great interest to a wide variety of advertisers. “This will expand our portfolio of media networks and we expect significant demand from our clients in telecommunications, health care, beverages, consumer goods and entertainment,” commented Rockwell.
The partnership also includes joining forces to leverage experiential marketing opportunities using EFTR’s fleet. “We have the ability to customize food trucks and deliver a unique experiential marketing opportunity for a client,” said Luis Chavez, Principal at EFTR, Inc. “Roots Media, and their experiential marketing division roots³ productions, are the perfect partners for us. They have the ability to make a multi-faceted activation ‘come alive’ and deliver outstanding results for a client.” Some of the expected activations include branded food trucks, mobile pop-up stores and clinics, media trucks, and extensive sampling opportunities.