GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish. As a result of the deal, which launched the 2017/18 EPL season with Manchester United hosting West Ham, followed by Tottenham vs. Chelsea this past weekend, the EPL is now available for the first time at scale to U.S. Hispanic radio stations, their listeners and advertisers.
Each week, GLR Media Networks will deliver two to three EPL games and special programs, hosted by talkSPORT’s expert announcers and reporters, featuring unmissable live play by play, exclusive interviews, unique previews, game highlights, and social media extensions.
Hispanic radio stations in top markets such as Los Angeles, Miami, Dallas, Houston, San Antonio, San Francisco, Washington DC, Kansas City, Orlando, Atlanta, Las Vegas, El Paso, Raleigh, and Salt Lake City have already signed on.
“We’ve had a great response from radio stations that want to drive listener engagement with riveting live EPL action, world class players and dedicated programs,” said Jimmy Perez, Vice President of Affiliate Relations for GLR Media Networks. “EPL is a five-star soccer league and we are excited to bring affiliates and advertisers the opportunity to connect with passionate EPL fans.”
EPL games feature the most popular teams in soccer, such as 2016/17 EPL champions Chelsea, Manchester United, Tottenham Hotspur, Arsenal, Liverpool, Manchester City and more. In addition, the EPL has a rich history of presenting the most dynamic players, including Alexis Sanchez, Romelu Lukaku, Javier “Chicharito” Hernandez, Paul Pogba, Olivier Giroud, Erik Lamela, Cesc Fabregas, Harry Kane, Morata, Firmino, Ozil, De Gea, Sergio Aguero and Gabriel Jesus, to name a few.