Leading the pack among Spanish News/Talk stations is Actualidad 1040, sporting the call letters WURN-AM. Not too long ago, this would have been a surprise, given the presence of stalwarts such as Univision Radio's WAQI-AM "Radio Mambí" and WSUA-AM "Caracol Radio 1260," Spanish News/Talk stations that were once fighting for supremacy in a market with no less than three other AM players.
While strong programming is certainly a factor, what has this meant for Actualidad's sales opportunity? What could other radio operators eyeing Spanish-language talk programming learn? Are the political dollars flowing so strong that embracing this format is a no-brainer?
These questions and more are discussed in this latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson chats by phone with Annabelle Urrea-Guzman, WURN-AM's LSM.
To listen to podcast CLICK HERE.