Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence?
Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.
The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and has worked closely with such brands as grocery store chain Publix and Diageo-owned Scotch whiskey Johnnie Walker for many years on efforts specifically designed to resonate with this group of Hispanic consumers.
Is the affluent Latina, in particular, ripe for radio stations seeking Latino listeners — regardless of the language of these stations’ programming? Gaby thinks so, as she shares with Radio + Television Business Report Editor-in-Chief in this latest Hispanic Radio Podcast.
To listen to the podcast, simply CLICK HERE