Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge. Para said radio is what helped get Senator Harry Reid re-elected in Nevada. We spoke to Para after his keynote about what radio needs to do to get more political advertising revenue. Courtesy of Radio Ink.