"LATV is at a pivotal point and our overarching strategy has shifted to being digital-first focused; one that is more in-line with our audience and partners' objectives. Max's extensive media background and deep knowledge of the multicultural space will be key as we continue to grow and evolve the LATV brand," said Rincon.
Max has been at the forefront of connecting brands with music, technology and entertainment platforms. He's spent the past 10 years evangelizing an industry-wide shift to digital and has helped brands engage with LatinX consumers with integrated media platforms such as Musica Roots, Spanish Broadcasting System, iHeartMedia, impreMedia and MTV.
"I am excited to join LATV during the expansion of their integrated media solutions and as we form an accelerator to continue building Latinx talent and creators. I look forward to leveraging my past experience as a digital media executive and entrepreneur to spearhead new areas of growth," said Ramirez.