February 05, 2019

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

Maybelline, Oreo®, Sour Patch Kids®, and State Farm are just a few of eight integrated brands to have signed on to produce creative in-show integrations for “Betty en NY”. Telemundo reimagined the beloved character and popular storyline or a new generation of viewers with the addition of new contemporary elements that will reflect the lives of multicultural characters living in one of the most diverse cities in the world, New York City.

“We are thrilled to work with these incredible brands to bring innovative content to “Betty en NY” and enhance the viewing experience for our audience,” said Carrie Stimmel, Executive Vice President Lifestyle and Hispanic Advertising Sales. “Betty en NY” is yet another way brands can reach beyond traditional advertising and marketing programs to connect directly with our passionate consumers.”

Maybelline will be positioned as an essential beauty brand, allowing characters from “Betty en NY” to flaunt their individual makeup looks in key moments of the series.

Oreo® will help spark moments of playful connections, bringing characters together and providing a welcomed break from the hustle and bustle with a tasty treat

Sour Patch Kids® will add drama with some Sour, then Sweet mischief.

State Farm will become a key partner ensuring life goes right for the “Betty en NY” gang, as the brand comes to life via an engaging in-show moment featuring the accessibility of State Farm agents.  Leveraging the light-hearted tone of the series, State Farm will shine as it helps life go right for a character.


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