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I had the honor of representing our Association at the February ANA Multicultural Committee Meeting chaired by Gilbert Davila. It was impressive. Fifty ANA members, many high level executives, attended and spoke candidly about some of the most important issues they face.
It was clear that they share some of the same issues we all deal with in Hispanic marketing. Here are some of the things your clients care about.
By Roberto Orci - AHAA Chair
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Retail is evolving at a dizzying pace. It's a new universe out there, with retailers exploring new ways to reach customers, seeking out new life in their brands, and boldly charting new worlds of real estate properties where no retailer has gone before. DOWNLOAD REPORT HERE.
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The CMO plays an important executive role in firms for developing and implementing the company’s long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company’s annual revenue goal. The CMO also creates and executes a marketing plan that builds the company’s brand, including developing consistent messaging across all on and offline marketing channels to the proper target audience.
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Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies.
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As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.
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Azteca America announced that they will be holding their Upfront presentation in New York on Monday May 14, 2012 between 7pm-10PM at The Top of the Standard in New York City.
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Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr
About a year and a half ago, we had a marketing program that was promoting Huggies Little Movers Diapers. We decided to root that program in a universal parenting truth: that all parents know that babies have a very strong point of view, even though they can’t talk. We wanted to bring that to life, to give babies a voice and to prove that if given a choice, babies would want to wear a diaper that’s shaped to fit their bodies. We created this blog by babies, the High Chair Critics, and we launched it in August of 2010. Interview with Steven Strubbe - Associate Brand Manager and Digital Lead / Huggies (Kimberly-Clark)
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Poll It
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Is SOCIAL MEDIA a major component of your marketing strategy?
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