Start Date: 
March 17, 2017
Position Type: 
Full Time
Salary Range: 
Commensurate With Experience
Job Category: 
Media Planning & Buying
Job Description: 

Job summary:

The Media Strategist and Buyer is responsible for developing, executing and analyzing strategic advertising campaigns in support of the Aquarium’s attendance, revenue and mission objectives. The ideal candidate will have a proven track record of working with new technology, emerging platforms, custom partnerships and experiential programs combined with strong analytical skills.

Core Responsibilities

  • Create and execute media plans based on organizational strategic objectives in collaboration with internal business clients and the Aquarium’s agency partners.
  • Manage all paid advertising campaigns booked directly by Monterey Bay Aquarium (digital, social, mobile, video, programmatic and traditional) end-to-end, including working closely with the Aquarium’s Creative Services department, IT department and agency partners to ensure that campaign ideas, strategies and objectives have tangible tasks and measurable outcomes
  • Research and recommend appropriate media for target audiences by analyzing their characteristics, behavior and media habits
  • Negotiate the best advertising rates
  • Produce RFPs and briefs for prospective media partners/vendors
  • Optimize media schedules and monitor campaign effectiveness
  • Create timely dashboards and reports to inform internal business partners and agency partners of campaign performance and relevant action items
  • Manage the paid media budget, including forecasting and tracking projections against actuals

Absolutely Required Skills / Knowledge / Ability / Experience or Education

  • Minimum five years’ experience as a Media Strategist and Buyer working across channels (digital, social, mobile, video, programmatic, traditional and experiential)
  • Exceptional, demonstrated written and verbal communication skills
  • High standards for work product. Demonstrated initiative, flexibility and creativity
  • Excellent time management skills; ability to meet strict deadlines and work under pressure
  • Work independently as well as part of a team
  • Experience using standard clickstream analysis tools such as Google analytics and the ability to set up tracking/reporting to capture key metrics
  • Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information

Desired Skills / Knowledge / Ability / Experience or Education

  • Bachelor’s degree
  • Experience with Salesforce
  • Experience with data visualization and knowledge of BI tools
  • Spanish fluent
Job Location: 
Monterey, CA
Contact Name: 
Jayme Case
Company/Organization: 
The Monterey Bay Aquarium
Street Address: 
United States
Application Instructions: 
send cover letter and resume via email