Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers.
"We believe Parents Latina will have tremendous appeal to the growing market of second-generation Hispanic moms who crave cultural relevance in their media but prefer to consume it in English," says Carey Witmer, President, Meredith Parents Network. According to census data, currently one out of four children born in the United States is Hispanic, and that is expected to grow to one out of three by 2030.
"Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage," says Dana Points, Content Director, Meredith Parents Network.
"Today, Meredith serves more than six million Hispanic women across our print and digital platforms," said Meredith National Media Group President Tom Harty. "With the launch of Parents Latina, we are putting a new stake in the marketplace. We will leverage the power of Parents – the most respected brand in the lifestyle category focusing on moms – along with Meredith Hispanic Media and our 100-million-name database that includes 60 percent of all U.S. millennial women, to provide marketers with a powerful new platform to reach these very desirable consumers."
"Parents Latina is the perfect complement to Meredith's growing portfolio of brands serving U.S. Hispanic women," said Enedina Vega-Amaez, VP/Publisher of Meredith Hispanic Media. "We are already the industry leader in reaching Hispanic women with Spanish-language titles. And we are growing our bilingual digital presence as well."