December 13, 2017

Discovery en Español and the National Football League (NFL) join forces for AVENTURA NFL, an action-packed half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience. Produced by NFL Films and premiering exclusively on Discovery en Español Tuesday, December 19 at 10:00 PM ET, AVENTURA NFL offers a fun and engaging look at the game through the eyes of players, game broadcasters, cheerleaders and fans.

Hosted by Carla Aranguren, AVENTURA NFL was specifically created by Discovery en Español and the NFL to introduce the game experience to a Spanish-speaking audience. Shot in Miami in the days surrounding the Dolphins' Week 9 Sunday Night Football game against the Oakland Raiders, Aranguren shows viewers the Hispanic ties found throughout the NFL, from its players and cheerleaders to the Spanish language broadcasters and passionate fans supporting both teams.

"With its deeply-dedicated fanbases, fierce rivalries and festival-like gameday atmosphere, NFL football has become an essential element of American Hispanic culture," said David Tardio, Vice President of Ad Sales, Discovery U.S. Hispanic. "AVENTURA NFL combines the iconic production values, compelling storytelling and unlimited access of NFL Films with a unique cultural point of view that will speak directly to the League's millions of Hispanic fans."

The show features Aranguren 1-on-1 with players from each team including Dolphins long snapper John Denney, who teaches her the art of longsnapping, Raiders wide receiver Amari Cooper and cornerback TJ Carrie, and Dolphins linebacker Kiko Alonso. Aranguran also picks up dance tips from members of the Miami Dolphins cheerleading squad, checks out the view from the press box for Dolphins Spanish language radio broadcaster Eduardo Martell, and experiences the passion felt by fans of both teams including the Sanchez family, who are longtime Dolphins fans, and Katalina who proudly represents Raider Nation in South Beach.

The Hispanic NFL fan base is one of the league's most powerful with 28 million strong in the U.S., and in 2016, Hispanics accounted for an average of 1.7 million viewers of live NFL Regular Season games across the league's three broadcast networks (CBS, FOX, NBC).

"Year in and year out, the incredible passion found in the Hispanic NFL fan base continues to be a key driver of the league's popularity on a global level," said Jaime Weston, NFL Senior Vice President of Marketing. "Our Hispanic fans are knowledgeable and passionate about our game, and we are excited to partner with Discovery en Español to produce a special like AVENTURA NFL that embodies those characteristics and delivers engaging content to the Hispanic audience."

AVENTURA NFL is an NFL Films production led by Rob Gehring, and Alan Brown, produced for Discovery en Español. Michela Giorelli and Rafael Rodriguez served as executive producers for the network.

 

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