Univision Communications Inc. (UCI) announced that Rick Resnick has been promoted to Senior Vice President of Sports Partner Solutions. Resnick will continue to oversee sports sales marketing.
“Rick’s expertise and his immeasurable contributions to UCI have made him an invaluable member of our team, playing a pivotal part in ensuring we continue to deliver compelling advertising that brings value to our customers,” said Executive Vice President of Multimedia & Sports Sales, Carlos Deschapelles. “As Univision Deportes’ portfolio continues to expand, we are confident that in this new role, Rick will work to strategically drive growth and engagement across sports sales marketing.”
Since joining UCI in 2011, Resnick primarily developed the sales marketing strategy for some of Univision Deportes’ most-successful sporting events, helping the Network become the go-to destination for fútbol fans in the United States. Since then, Univision’s Deportes’ properties have grown to include 13 of the 18 Liga MX teams, the popular Sábado Futbolero franchise, both U.S. and Mexico National teams, the No. 1-rated UDN sports network as well as the highly-rated 2016 Copa América Centenario.