Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation – Houston Chapter awards, including a "Best in Show" in the Broadcast category. This marks the 14th consecutive year that the agency has earned "Best in Show" honors.
There are two sides to every coin, and a coin can’t exist without both sides. The same can be said for marketing: You need a great product and a great story, and you can’t succeed with only one of those elements in place.
The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.
With 80% of U.S. households having broadband internet, the popularity of TV-connected devices such as Roku (box and stick), Amazon Fire TV, Apple TV and Google Chromecast, as well as game consoles, is growing.
It’s no secret that advertisers are increasingly demanding more transparency from their agencies, ad-tech vendors, publishers, and other partners. In recent weeks, we’ve seen Google and Facebook take steps to address concerns over the way measurement is handled on their platforms: Google's YouTube and Facebook are undergoing audits by the Media Rating Council (MRC).
For the most diverse generation in U.S. history, there's no single American Dream. Ethnic and racial influences matter, in both expected and counterintuitive ways. When it comes to Black Millennials, counterintuitive is the name of the game. ...
According to The Walls Street Journal, The recent split between Honda Motor Co.’s U.S. unit and its media agency serves as the latest example of a breakdown in trust between a client and its agency.
The study—titled “Empowering the Data-Driven Customer Strategy: Addressing Customer Engagement From the Foundation Up”—highlights the gaps between strategy and execution that continue to prevent marketers from creating seamless, real-time engagements with today’s connected customers.
Planning -- then and now -- has always been about picking the right ingredients in appropriate quantities to ensure that the end result works for the client. To do this well any planner needs to appreciate the pros and cons of all available communication channels. By Brian Jacobs / The Cog Blog
Most B2C marketers now have more distribution channels than they did just a few years ago. Though these channels afford marketers more data to leverage and opportunities for conversion, they also create more challenges in closing the attribution loop.
Republica announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications. by Nigel Hollis
Although I’ve spent much of my professional life as a marketer, it’s safe to say I — like most of us — have spent much of my personal life as a consumer. Recently, a colleague asked me which brands I was loyal to, and I had to really think about it. Finally, I recalled a particular coffee brand that I always buy.
NBCUniversal Telemundo Enterprises announced it has named Beau Ferrari to Executive Vice President of NBCUniversal Telemundo Enterprises. Ferrari previously served as Executive Vice President, Corporate Strategy and Development for Univision Communications Inc.
By Gonzalo López Martí - Creative director, etc. / LMMiami.com
- THE big problem that might be scaring away Twitter’s users: it is one of the most notorious open air landfills of modern culture.
- Fake news, widespread poisonous snark, harassment, hostility, hatred, impropriety, vulgarity, filth and multitudes of anonymous or bogus accounts singlehandedly dedicated to trolling fulltime are the everyday currency in the 140 character realm.
- Nevertheless, for those who have the stomach, open mind and thick skin to put up with the detritus, the little blue bird’s habitat can also be a fascinating cultural observatory full of small discoveries.
- One man’s trash is another one’s treasure.