Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing. by Roberto Siewczynski
Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent. by Nigel Hollis
Today’s young adults look different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family and even who they live with while growing up.
The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.
Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history.
BARÚ announced the hire of Jeremy Epstein as its new Associate Digital Director.
A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.
San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.
Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.
Financial stress, student loans and retirement plan withdrawals all present obstacles to employee financial well-being according to PwC US’s 2017 Employee Financial Wellness Survey.
Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only environment millennials have ever really known. Consequently, brands are now able to connect with these always-on consumers in an unprecedented way.
Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Where will traditional TV networks find its new advertisers? Will they be niche down-market advertisers or high-end luxury marketers?