These trends are worth marketers’ attention now, because their importance will only become magnified in the future

Counties with the largest numeric growth are all located in the south and the west, with counties in Texas taking four out of the top 10 spots according to new U.S. Census Bureau population estimates. By metropolitan area, Dallas-Fort Worth-Arlington, Texas, had the largest numeric growth with a gain of 131,767 (1.8 percent) in 2018, followed by Phoenix-Mesa-Scottsdale, Ariz. with an increase of 96,268 (2.0 percent). Migration, both domestic and international, as well as natural increase contributed to the growth in each of these areas, with natural increase serving as the largest source of population growth in Dallas and domestic migration serving as the largest source in Phoenix.

Digital identification, or “digital ID,” can be authenticated unambiguously through a digital channel, unlocking access to banking, government benefits, education, and many other critical services. The risks and potential for misuse of digital ID are real and deserve careful attention. When well-designed, digital ID not only enables civic and social empowerment, but also makes possible real and inclusive economic gains—a less well understood aspect of the technology. In this research, we develop a framework to understand the potential economic impact of digital ID, informed by an analysis of nearly 100 ways in which digital ID can be used in Brazil, China, Ethiopia, India, Nigeria, the United Kingdom, and the United States.

In a January poll of 105 US digital marketers by the Interactive Advertising Bureau (IAB) and Winterberry Group, analytics and measurement tasks were the use cases that marketers expected would occupy most of their time and attention this year. IAB’s 2018 study on the same topic produced similar results.

As ads during this year's Super Bowl featuring Harrison Ford, Sarah Jessica Parker, and Jeff Bridges show, brands can still get a great deal of impact with a high-profile campaign featuring the right celebrity spokesperson. But what is changing is how brands are hiring and activating celebrity endorsers, especially as digital and social channels provide fans more access to celebrities they're eager to get content from, even in the form of an ad.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.

After more than a decade of studying the spread and impact of digital life in the United States, Pew Research Center has intensified its exploration of the impact of online connectivity among populations in emerging economies – where the prospect of swift and encompassing cultural change propelled by digital devices might be even more dramatic than the effects felt in developed societies.

Marketers and consumers feel differently about the delivery of an excellent customer experience. To reconcile this, marketers should turn their attention to consumers’ top concerns, such as privacy and personalization.

Brands must break through and win at shelf, but with an average supermarket stocking over 40,000 different products, that’s no mean feat. Whether it’s a new pack design, advertising at shelf or off-shelf display, virtual reality can help give marketers the confidence that their money will be well-spent.  by Nicole Johnson - Virtual Reality Solutions Manager / Insights Division, Kantar

The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65% in just two years. For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact their podcast ads have on customers.

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that's part of WPP, highlights some of the other critical areas in the workplace where there's a gender gap in opportunities and benefits.

IM+C, a communication agency with offices in London, Barcelona and Madrid, announced the opening of its new office in Miami, located in the heart of Miami’s Design District.

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