Multicultural audiences are significantly driving mainstream identity and influencing emerging trends. According to UM’s Annual Cultural Dimension study, two out of five general population consumers indicate being influenced by Latino, Black, and Asian segments when it comes to passion points like music, fashion, hair care, food, sports, and more.

In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, "leave your mark" in English. With this sentiment as the inspiration, Cheetos announced a new multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

Product development and innovation in the consumer-goods industry has never been easy. The involvement of many stakeholders creates a multitude of opportunities for even the most promising innovations to go off track. And competing priorities can cause organizations to lose sight of the initial product and business goals.

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson - Radio TV Business Report

Latino voters are less likely than all U.S. voters to say they are extremely motivated to vote in the upcoming presidential election, with the Latino electorate expressing less interest overall in the presidential campaigns, according to a Pew Research Center survey conducted Sept. 30-Oct. 5.
About half of Latino voters say they are ‘extremely motivated’ to vote for president in 2020

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

As the COVID-19 pandemic extends beyond seven months, the year-end holidays are next in line for disruption.

Multicultural consumers are poised to become the majority in the next twenty years. One of the largest demographics in the multicultural ecosystem is U.S. Hispanics, who account for about half the population growth in the country. With slowing immigration, most of that growth is supported by U.S. births. The burgeoning numbers are driving a  1.2 trillion dollar  Hispanic/Latino consumer market, making them an attractive target for companies and brands.

US banks can no longer ignore the current market reality. The necessity of climate risk preparedness is here. Signs abound, both here and abroad: Regulatory agencies, legislators, and investors aren’t only demanding awareness, but also readiness and action as to how climate risk is prioritized within a bank’s risk management framework.

Research from the Brennan Center for Justice and other advocacy organizations shows that Black Americans still have to confront unique barriers in order to cast their ballots. From reduced oversight of changes in voting laws to the ongoing threat of a global pandemic, Black voters have even more to contend with this election year. Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Geoff Ramsey of eMarketer discusses COVID-19's effects on the industry, e-commerce, and mobile advertising

inZa Lab announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) has changed amidst the political, environmental, economic, and social turmoil of the past year.

Irma Alicia Cortez Nicolas, who formed a media empire with her husband Emilio Nicolas, has died.

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