What’s next? That is the question everyone is asking. The future is not what we thought it would be only a few short months ago.

What trends and best practices should shared services and functional leaders be considering as they think about the evolution of their operating model? What role might global business services constructs play in enabling digital transformation across the enterprise?

Marketers are pretty intimate with content marketing metrics, data, and analytics these days—and if you’re not, you’d best get learning.  By Lauren McMenemy

With the recent demand fluctuations caused by the Great Lockdown many brands have focused on driving short-term volume but to grow market share in the longer-term, brands must gain more than their fair share of category entrants. The latter growth mechanism is facilitated by making sure new category entrants are predisposed to choose your brand, and do not just do so because it is easily available.  by Nigel Hollis

Spring is here in DC.  Still some cool days, but progressively it is looking and feeling like summer.  People are anxious—they are increasingly going out, but still are fearful of the external COVID-19 world.  And America is, well, America—completely disorganized and decentralized politically.

How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…

SBS Entertainment will celebrate Father's Day throughout the month of June with a special edition of its 'Mi Casa Es Tu Casa Live Music Series.' Alejandro Fernandez, Banda MS, Gerardo Ortiz and Christian Nodal will headline the exclusive live audio stream performance series across some of SBS's leading radio stations and the LaMusica app.

Unprecedented times like these bring massive challenges. Yet even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. While sales may be down, it’s important to maintain—or increase—your share of the market. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.

In 2017, we worked with Nielsen to develop the Secrets of Spanish Language TV ROI report, which was critical in highlighting the key variables that optimize ROI with Spanish-language media campaigns.  By Roberto Ruiz, EVP - Research, Insights and Analytics at Univision

There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger questions. When the right cultural insights methods are utilized, marketers are able to create solutions for today, and also plan for how their category will likely be shaped in the near future.  By Whitney Dunlap-Fowler

A large majority (75 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.  Those are two of the key findings in a new ANA study, “The Power of Supplier Diversity,” which also revealed that among those with a supplier diversity strategy, the top segments targeted are women-owned (98 percent), ethnic/minority-owned (95 percent), veteran-owned (90 percent), LGBTQ-owned (88 percent), and disability-owned (80 percent).

As more states loosen their stay-at-home orders, a study released by the Network of Executive Women (NEW) and Hispanic marketing platform Latinarrific prompts interesting questions regarding whether the COVID-19 pandemic will ultimately reverse or accelerate corporate America's Latina leadership crisis.

H Code released The Hispanic Healthcare Report, the first resource exclusively revealing Hispanic preferences and attitudes towards the current state of healthcare in light of the COVID-19 outbreak and 2020 U.S. presidential election cycle.

In just a week’s time, the Coronavirus pandemic has completely upended the globe. It has had substantial effects on people’s lives and livelihoods, and it has entirely transformed the way companies do business. In the advertising industry, we’ve all felt the immediate effects: Cancelled events, meetings and business trips. Work-from-home mandates that include hunkering down inside our houses and apartments alongside our entire families. And yes, even paused and pulled advertising campaigns.

In this research we explore consumers’media consumption habits during the outbreak of coronavirus. We dig deeper into what media people are consuming more of (and plan to continue after the crisis ends), what sources of information they find most trustworthy generally and on social media, whattheywant to see more of in news coverage, their willingness to pay for trustworthy information, and what they expect from sports leagues at this time.

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