In times of uncertainty, it’s especially important to stay connected with your consumers. Whether you’re trying to add new benefits to your offerings to keep up with changing consumer opinions, updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer input. But at the same time, getting that input is more difficult. Restrictions on in-person data collection, such as with focus groups, leave a gap in your usual processes, and a fast-evolving environment means you have to be even more agile.
