Why the in-store experience is still key for your brand

Want to trigger impostor syndrome? Try this: Imagine being invited to a blind wine tasting. With a bunch of French wine buffs. You’ll have to guess each wine’s region and year and defend your position in an in-depth discussion. Sweaty palms yet?.  by Maren Seitz - Director, Global Connect Center - Kantar

NBCUniversal Telemundo Enterprises acquires Underground Producciones

NBCUniversal Telemundo Enterprises announced it acquired the internationally-renowned production boutique Underground Producciones based in Argentina.  The new wholly-owned subsidiary will become an extension of the successful Telemundo Global Studios designed to super charge its growth and premium content production capabilities for prime time and digital platforms.

2019 MULTICULTURAL MAJORITY RISES: LET’S LOOK AT SOCIAL MEDIA “STARS” [REPORT]

It’s increasingly clear that societal fragmentation is at least partly driven by fragmentation in personal identity. The acceleration of lifestage fluidity, the rising multiracial population, the expanding gender spectrum, and a plethora of other identity markers intersect uniquely for everyone. The emergence of microculturalism is a major test for businesses seeking to understand, reach, and accurately depict consumers.

Retail store numbers continue to grow - For every retailer closing stores, five retailers are opening stores

As the just-released “Retail Renaissance – A Growth Story” report from IHL Group points out, retail stores are definitely not going away. According to the report, for each company closing stores, 5.2 are opening stores. For every segment of retail, there are more companies opening stores than closing stores. Even the much-maligned department store category has more brands opening stores than closing them.

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with the July 2019 survey.

Linear TV Viewership Drops Nearly 50% As Streaming Services Ramp Up In 2019

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

CBS and VIACOM to combine

CBS and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue.

La Oportunidad Latinx - Cultural Currency and the Consumer Journey [REPORT]

In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms. These consumers’ paths-to-purchase, or consumer journeys, are social and circular. Purchase decisions can be frequently traced to the recommendation of a friend, family member or consumer review website. And, because Latinx consumers are so digitally connected—97% of Latinx households own a smartphone, and Latinx consumers spend over 27 weekly hours using apps and the web on smartphones—the consumer journey plays out in real-time. Brands that are not attuned to Latinx values and habits stand to miss out on this powerful market, which is reshaping the U.S. mainstream.

Influencers Have More Sway Among D2C Shoppers

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

Univision launches Bilingual Podcast

Univision Communications Inc and POPSUGAR announced the launch of “Juntos We Shine,” a new podcast that showcases the stories of remarkable men and women who are committed to making a difference in their communities. “Juntos We Shine” marks the first time that POPSUGAR has teamed up with the Spanish-language media company for a podcast.

Planning hypochondria

By Gonzalo López Martí ? Creative director, etc. - LMMiami.com

  • The brand of creativity we sell at Madison Avenue is increasingly stale, flat footed, devoid of reflexes.
  • Clients are culprits of this reality too but, hey, a large chunk of our job description involves taking the fall for our clients’ mistakes.
  • The proverbial scapegoat.
  • We get paid for that too.

Multicultural Media Spending Disproportionate To Population [REPORT]

Multicultural consumers comprise almost 40 percent of the total U.S. population, yet multicultural media investments make up only 5.2 percent of total advertising and marketing spending, according to a new study.

Long-Considered the “Me Generation”, Millennials Are Actually the “We Generation”

Fuse Media unveiled findings of its new research study which shows that millennials - a group that many have considered to be “all about me” - is in fact the “We Generation.”

Real marketing effectiveness requires a good sense of balance

I often assert that everything a company does builds its brand – advertently or inadvertently. But it is all too easy to get fixated on one aspect of brand building, whether it is customer experience, creating buzz or price promotion. Real marketing effectiveness requires finding the right balance of investment across three stages of the buyer life cycle.  by Nigel Hollis

Seven Reasons Why Your Multicultural Marketing Plans Didn't Work

When I sit down with marketers who claim their multicultural marketing efforts didn’t work, I try to dissect the underlying reasons of this potential failure and curious enough, most marketers don’t even know these reasons themselves. In this article, I am focusing on my experience comparing what separates successful from unsuccessful multicultural marketing programs.  By Isaac Mizrahi - CCo-President of ALMA

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