Black STILL Matters in Marketing [PODCAST]

In this episode, market researcher, author, thought leader, and Black American subject matter expert, Pepper Miller, joins me to talk about Black Americans' value (as a people and market segment) and how brands can better engage Black America so they can have loyal customers and a positive bottom line.

Mother Nature Drops Her First Album [ENJOY]

Republica partnered with Fairchild Tropical Botanic Garden to launch Earth Unplugged, an Organic Ambisonic Album Starring Mother Nature.

Chiquis reprises her role as Celebrity Judge in “Tengo Talento, Mucho Talento”

EstrellaTV announced that its hit talent competition show “Tengo Talento, Mucho Talento” will premiere its 22nd season on April 23, 2020.

Eighth-graders' U.S. history and geography scores decline; civics scores flat in new Nation's Report Cards

The U.S. history and geography scores of eighth-graders decreased between 2014 and 2018, according to results from The Nation's Report Card released today by the National Center for Education Statistics (NCES). There was no change in eighth-graders' civics average score.

Hispanicize Hangout Vodcast Ep. 1 – JOHN LEGUIZAMO

As part of our #UnidosTogether initiative, we are very excited to announce the launch of Hispanicize Hangout, a series of vodcasts that will feature interviews with top influencers, celebrities, entrepreneurs and executives across the Latinx media, marketing and entertainment industry. In our first episode of Hispanicize Hangout, hear all about what actor and NGL Collective partner, John Leguizamo, has been up to while #ShelteringInPlace.

The 2020 Pandemic: U.S. Hispanic Impact with Pete Lerma, Principal, LERMA & Quim Gil, Brand Planning, LERMA [WEBINAR]

Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.

Marketing in Time of Crisis

Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning  their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses. 

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19.   By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.

Universe launches “RETRO JUEVES

With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.

Ad Agencies: Prepare Yourself. This Will Be Bumpy. [REPORT]

During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.

Will Hispanic Voters Swing the 2020 Election? [REPORT]

Most people are surprised to learn that nearly 30% of U.S. Hispanics voted for Trump in 2016. Hispanics, it turns out, are not a homogeneous group. Over 50% are U.S. born with roots in 20 countries of origin, each with its own rich cultural and political heritage. The world, however, has changed considerably since 2016. Voters have a clearer idea of the president’s policy priorities and leadership style.

SBS Entertainment announces 'Mi Casa Es Tu Casa Live Music Series'

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS's leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

Enjoy a safe and healthy Earth Day

Earth Day Network has been overwhelmed with the outpouring of video messages from the global community to show their commitment to the planet. This new slate of content joins the already illustrious programming and individuals who are supporting the event. To read the previously announced list of participants, please go here. This unprecedented global event will be hosted by Ed Begley, Jr. and his daughter, Hayden Begley, a musician and actress.

As Society Changes So Will Your Marketing Plan

We review changes relevant to marketers that will occur as the coronavirus crisis evolves.  We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

Can your brand afford not to advertise in months to come?

The Great Lockdown is just the beginning of what is likely to prove a long and difficult road through recession to recovery, and that means advertisers are going to have to answer three difficult questions. Can your brand afford not to advertise? Where should you advertise? And what sort of content should you run?  by Nigel Hollis

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