2019 ANA Masters of Marketing Week — Day 1 in One Minute [INSIGHTS]

Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.

2019 ANA Masters of Marketing Week — Day 2 in One Minute [INSIGHTS]

Get the highlights from industry leaders in one minute at day two of the 2019 ANA Masters of Marketing Conference.

Brands succeed by better delivering against longstanding motivations

I have long been convinced that our basic, human motivations are changing far less slowly than the means to satisfy them; witness this post from 2014. Maybe that is why I enjoyed John Sills’ far more extensive exploration of the subject in a recent WARC article.  by Nigel Hollis

Small Screen, Big Picture: Looking at Programming Genres Through a Time-Shifting Lens

With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

Science change. Part 2

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • As I pointed out last week, not too long ago coffee was a stale, passé, commoditized product.
  • To add a definitive nail to its coffin, some scientists in the late 80s found evidence indicating a potential correlation, if not causality, between coffee and certain forms of cancer.
  • In the early 90s the thing was regarded as little more than liquid tobacco.
  • A teeth-staining carcinogenic.
  • Not unlike red wine, which was was headed in the same direction of discredit among consumers and public opinion.
  • Wait!

The future of work in Black America

There is a well-documented, persistent, and growing racial wealth gap between African American families and white families in the United States. Studies indicate the median white family in the United States holds more than ten times the wealth of the median African American family.

Multicultural Marketing centerpiece at ANA Masters Conference

A first for our Multicultural Industry, the Association National Advertisers (ANA) began their conference with Bob Liodice / Chief Executive Office of the ANA bringing forth one of the main pillars of growth in marketing is the inclusion of effective Multicultural practices that ensure sustainability.

Spanish-Language Selling Points: Data Proves The Undeniable Purchasing Power of U.S. Hispanics

Hispanics are currently the fastest-growing demographic in the nation, and already make up 18 percent of the total U.S. population. And yet, despite these numbers, marketers have been slow to connect with U.S Hispanics as consumers. For a long time, advertisers lacked definitive data that could justify investment in reaching Hispanic consumers, particularly through Spanish-language TV. Until now.  By Carrie Stimmel - EVP, Lifestyle & Hispanic Advertising Sales, NBCUniversal

Building Blocks for a Modern Brand

Smartphone-wielding consumers willing and able to switch brands at a moment's notice. Rampant distrust in institutions, corporations, and even information itself amidst an increasingly fragmented media environment. An "Attention Economy" that strains cognitive capacity and prevents establishing authentic, deep brand connections. These are just a few of the elements that make it such a Herculean challenge to create and maintain a brand that will resonate with today's modern consumers.

Let’s Do Launch: Five Critical Moves for Your Next Launch

Whether you’re selling an innovative new razor, a new season of a television series or a provocative message for an established sporting goods brand, it’s all about the launch. Making a big splash—the right kind of splash—plays an increasingly critical role for long-term success in consumer markets.

Hennessy Collaborates With Maluma To Blend The Rhythm Of Many Nations

Hennessy and global artist Maluma announced a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand's "Never stop. Never settle." mantra for Latinx audiences.

Newlink Named Agency of Record for The Fives Hotels & Residences

Newlink has been named the communications agency of record for The Fives Hotels & Residences luxury properties in Playa del Carmen and Puerto Morelos.

National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers

A National Pork Board report shows U.S. Latinos' affinity for pork and growing purchasing power make it a critical audience for the industry, but as Hispanics acculturate, their pork consumption declines. The new report, Time to Tango: Latinos are Pork's Future, reveals steps food retailers and packers must take to connect with these influential consumers who represent the biggest growth opportunity of the next several decades.

USHCC Names Spanish Broadcasting System Chairman, President & CEO Raúl Alarcón “2019 Businessperson of the Year”

Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (“SBS”) (OCTQX: SBSAA) received the U.S. Hispanic Chamber of Commerce’s (USHCC) 2019 Hispanic Businessperson of the Year Award. Hundreds of Hispanic business, corporate and community leaders from across the U.S. attended the awards’ gala event, which took place at the USHCC’s 40th Anniversary National Convention in Albuquerque, New Mexico. The award was presented by international top-selling artist Prince Royce who dedicated emotional words to the media mogul.

What most Direct-To-Consumer companies are missing

DTC businesses are flourishing these days, promising to disrupt categories that have been at a standstill for years. Recently I spent some time with Dr. Emmanuel Probst, author of the book “Brand Hacks”, who suggests that DTC companies might be missing a crucial ingredient that will ensure their long-term success.  by Nigel Hollis

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