Top News

El Ojo de Iberoamérica presents 2020 Winners

For the US Hispanic Market, Miami based ALMA and New York based d exposito & Partners were honored in several categories.

Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption

Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.

Leticia Juárez returns Partner, EVP of Strategy & Marketing at INFUSION

INFUSION announced that Leticia Juárez has rejoined the agency as Partner, EVP of Strategy & Marketing leading their largest account, Charter Communications.

Five questions to answer before you finalize your media plan

The COVID-19 crisis had a quick impact on advertisers’ media budgets. Those in sectors such as travel and cinema, where consumer spending plummeted, slashed budgets. Those in other sectors, such as consumer packaged goods (CPG), digital retail, and healthcare, rushed to increase and redirect their budgets, hoping to gain market share as consumers flocked online—though some then pulled back, unable to keep up with consumer demand.

Diversity and Inclusion – This Time It’s For Real…I Hope

With all the racial unrest this year, the advertising industry has caught the wave of Diversity, Equity and Inclusion.

NUMATEC launches

NUMATEC, a newly-formed holding company focused on media and Martech ventures across the globe.

Exclusionary Inclusivity Makes Another Multicultural Project Miss the Mark

America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.

When Black is LOUDER than Brown ……… Part 1

I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket. By Gene Bryan / CEO - HispanicAd

When Black is LOUDER than Brown – Parte Dos (Part 2)

After the release of our first article “When Black is LOUDER than Brown – Part 1” on Tuesday, we have been involved in a flurry of emails, texts and calls with executives regarding the purposeful announcement by the Dentsu Network of their media-buying program (Project Booker) designed to create “Inclusion with Exclusion”.

The Great Shift [REPORT]

The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way we perceive the limitations on ways business can be conducted, and the way marketers can interact with their audiences. The use of virtual sales channels and other digital transformation strategies have undergone remarkable acceleration.

In-house vs. Outsourced Marketing

How many marketers does it take to build a brand?

Marketing to Asian Identity, Not Assumptions

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved. By Mario Xavier Carrasco / ThinkNow