We have seen a continuous change in consumer behavior in these fast-changing times. Yet marketers still have to make the right decisions when it comes to marketing investments in unpredictable situations. In order to make the right decisions, there is a renewed recognition of the importance of accurately and sustainably measuring marketing activities. MMM is an ideal solution that can be used continuously to help your business in these challenging times.

While it's more complicated than ever in the Covid-19 pandemic, don’t abandon forecast modeling. Just change how you do it.

PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience.

Latin American brands often feel overly confident in entering the U.S. market. Having experienced success in their home markets, they look to replicate that brand affinity north of the border, often using the same strategy that won at home. But, that affinity doesn’t always translate into a successful entry, especially when brands fail to realize and plan for the shift from a mostly homogeneous cultural group to a more diverse society composed of varied multicultural backgrounds, cultural influences, and behavioral drivers.

Apple announced that Monica Lozano, president and CEO of College Futures Foundation, has been elected to Apple’s board of directors. Lozano brings with her a broad range of leadership experience in the public and private sectors, as well as a long and storied track record as a champion for equity, opportunity, and representation.

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

In 1965, he joined National Airlines as the Director of Planning beginning a career in Economics and Marketing Research. By 1968 he was President and CEO of First Research and later founded Strategy Research Corporation on St. Patrick's Day in 1971. SRC specialized in the Hispanic Market and forecasting. SRC published biannual comparative economic and population studies for over 30 years. His spirited entrepreneurial drive led him to charter banks, develop auto related businesses and found New Miami Magazine.

Like many (in my LinkedIn feed at least), I listened with frustration about the inclusions and omissions. Now, I could list missed research, make counter arguments, pick apart the research cited, but this all misses the point – the question itself is of limited value. A better question is – Why doesn’t advertising work more often?

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change.

Ipsos created the "Índice de Confianza del Consumidor – ICC", in Puerto Rico.  It seems Consumers are more confident.

In this article, we identify some of the trends that will shape the next normal. Then we discuss how they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis.

sociedAD has gone independent from parent company Campbell Ewald! Partners Jorge Moya and Carla Mercado will lead the new Hispanic marketing agency, bringing decades of experience harnessing the power of Hispanic insights to craft effective communications driving growth, innovation, and competitive advantages for clients.

How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis.

The year 2020 has tested our patience, faith and strength. It’s been a year filled with many challenges. But despite all the extraordinary circumstances happening around the world, we have succeeded through the tenacity and creativity of the women and men who work at this extraordinary agency.  

For this inaugural report,our goal was to highlight what changed this year and what matters most for the years ahead.

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