I'am not influenced by advertising. I make up my own mind what to buy’. How many times has one of your friends said this to you? Of course, they are 50 percent right and 50 percent wrong. They do make up their own minds but that decision is likely influenced by advertising along with a host of other forgotten contacts with the brand. by Nigel Hollis
If you’re a business owner and you’re not yet jumping onto the Generation Z bandwagon, you might want to reconsider. Made up of 84.7 million kids born between 1996 and 2010, there is no doubt that this generation has and will have enormous spending power, and it’s vital for businesses to figure out how to better serve this high-spending demographic.
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with Deloitte, many executives and managers worldwide know there are steps their organizations need to take to increase their company’s digital maturity.
"Toto, I have a feeling we're not in Kansas anymore" is how Dorothy speculated she was probably a long way from home, and it's arguably how the advertising industry is feeling right now. It's no longer us against them for a brief -- it's us against them and the consultancies. It's the talk of London as to
On the one-year anniversary of the Association of National Advertisers' landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today. The issues raised in the transparency debate are complex and dominated the advertising industry's discourse in 2016.
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
Lehman Brothers, Tyco, Enron, Worldcom, step aside! Media agencies and their owners belong in the same lineup as Bernie Madoff, Dick Fuld, Dennis Kozlowski, Ken Lay, Jeffrey Skilling and Bernie Ebbers! By Michael Farmer
Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is. It’s a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more “traditional” forms of advertising.