Currently, more than 19 million Non-Hispanic Asian & Pacific Islanders live in the United States, making this group the fastest-growing population segment since 2000, with 84% growth.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

By the year 2020, gen Z will account for 33 percent of the global population. Moreover, they already account for between $29 billion and $143 billion in consumer spending. It can be easy for marketers to assume they should be treating this burgeoning consumer group the same way they’ve treated millennials. However, early research is showing there are some key differences between the two demographics. In this presentation, we’ll cover four things your brand can do to position itself in the good graces of gen Z consumers.

In this report, you will find an in-depth look at Hispanic-owned small businesses - where they are located, who owns them, and what and how they like to buy.

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

The average tenure for chief marketing officers of leading U.S. consumer brand companies decreased to 43 months from 44 months, according to the 15th annual CMO tenure study by leadership consulting firm Spencer Stuart.

There’s definitely a car theme running through the latest advertiser rankings in radio, TV and cable. Just past the halfway mark of 2019, the top advertising categories are all related to driving: automotive dealers, insurance providers and fast casual-quick service restaurants.

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region.

It is very easy to think of brands as a fixed entity defined by a logo and a set of specific characteristics; however, because the real power of brands originates in people’s minds maybe we need to think about a brand as an evolving entity that morphs and changes over time. Our job as marketers is to shape that evolution to best grow sales.  by Nigel Hollis

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