Agency | HispanicAd.com

ANA ANNOUNCES FINALISTS FOR 2018 - MULTICULTURAL EXCELLENCE AWARDS

October 13, 2018

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

DO NOT Destroy Documents: FBI Probe into Media Buying Practices

October 13, 2018

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry. The ANA has sent the following letter to its members.

Trust between advertisers and agencies has declined in the last two years [REPORT]

October 13, 2018

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

Agency Management: The New CMO Imperative

October 13, 2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

Transparency 2.0

October 13, 2018

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

Truth in advertising: Achieving transparency with media rebates to fuel growth

October 13, 2018

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

2018 “LATIN AMERICAN MUSIC AWARDS” on Telemundo

October 12, 2018

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

Feinberg joins HRN Media Network

October 12, 2018

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

Five Charts: How Marketers Use AI

October 12, 2018

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

The cornerstones of large-scale technology transformation

October 12, 2018

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

Why Marketers See Gaps in Their Attribution

October 11, 2018

Attribution is a puzzle that many marketers haven’t cracked.

Brands Can Build Relationships With Younger, High-Income Consumers via Ad-Supported Over-the-Top Video [REPORT]

October 11, 2018

The Interactive Advertising Bureau (IAB) released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

EXPERIENCE GAP [REPORT]

October 11, 2018

Sizing the gap between brand promise and brand experience. Disappointments.

Hispanic TV Summit: Hispanics Gaining Momentum On TV

October 10, 2018

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

Hispanic TV Summit: For Content, Connections Matter

October 10, 2018

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday's Hispanic TV Summit.

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