Agency | HispanicAd.com

How Less Can Often Be More

August 18, 2018

I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list. By Smruti Kulkarni Shanbhag, Nielsen Design Solutions - Europe Lead

Perspectives on personalization @ scale [REPORT]

August 18, 2018

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising

August 18, 2018

Challenging cross-industry pivots into accountability and collaboration are crucial for future success

Congress Is Preoccupied by Big Tech

August 18, 2018

Lately, US lawmakers have been a little obsessed with big tech firms.

Redefining the Lost Art of Conversation

August 18, 2018

The scene: 100,000 years ago in Africa. Ancient humans, looking to organize for protection and survival, build off of a common framework — the first language. This allowed them to find each other, to hunt and gather, and to seek shelter from the elements as a community. By Philip Kinzler

MedicosTV launches

August 17, 2018

As health and wellness becomes one of the greatest concerns for nearly all segments of the population, MedicosTV has launched a multifaceted delivery platform for a new channel providing relevant health-related programming aimed at Spanish-speaking Hispanic audiences everywhere.

Audience for Connected TV Grows, but Ad Spending Has Lagged

August 17, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

Hispanic Radio Podcast: The Next Growth Pod

August 17, 2018

Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? "Generally speaking, yes," reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d'expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

Customer Experience Execs Adapting to Millennial Expectations

August 16, 2018

Millennials have been the focus of advertisers, retailers and media for over a decade, but as influential as this group has been, meeting millennials' expectations has proven difficult.

Parents Reveal Their Back-To-School Purchasing Intentions

August 16, 2018

As the back-to-school shopping season heats up, a new report from Morning Consult finds a majority of parents plan on spending at least $200 on their child's back-to-school shopping.

Some further truths about brand image perceptions

August 16, 2018

In his latest blog post, Byron Sharp has some pretty strong words to say about brand tracking. As usual, there is lots in his post that is true and important to say, but not that much that is as new or challenging as the headline suggests. by Josh Samuel

Integration Over Interruption

August 16, 2018

When The Hershey Company brand Reese's Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?

Rethinking Media

August 15, 2018

I was going to write about the Facebook/Google duopoly, but I got sidetracked by this question: If Google and Facebook are a duopoly, what is the market they are controlling? by Gord Hotchkiss

Univision Partners with AdsWizz AudioMax

August 15, 2018

AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.

Holding Companies and the Agency Model of the Future

August 15, 2018

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding companies and agency models going forward. Not only is there a trend towards “unbundling” agencies from behemoth holding companies, but “the agency model of the future” is a topic of constant speculation. With declining revenues, shrinking margins, and unprecedented competition, it seems a given that the agency holding company model is no longer tenable as-is, and the traditional agency model may not be either. By Mark Duval / Duval Partnership

Pages