U.S. Secretary of Education Betsy DeVos announced the Federal Commission on School Safety (FCSS) will meet this week to gain more insight into how entertainment, media, cyberbullying and social media may affect violence and student safety.

Univision Los Angeles will host the 2018 POSiBLE LA Entrepreneur Summit, a one-day event to empower aspiring business owners to develop their ideas and grow their businesses.

Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.

Targetspot announced an expansion of its MultiCultural Platform with a new office in Los Angeles and appoints Rudy Balderrama as West Coast Senior Sales Executive.

With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.

A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well.  by Nigel Hollis

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.

Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Advertising is under fire.
  • As a business, as an industry, as a cultural agent.
  • Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
  • In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
  • Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
  • Fair enough.
  • Question is, do we really “create” in the ad business.

Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.

The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner.  Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.

Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.

The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming services that don’t accept conventional forms of advertising.

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