Agency | HispanicAd.com

2021 Trust Barometer [REPORT]

January 16, 2021

After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

Untapped potential: The Hispanic talent advantage [REPORT]

January 16, 2021

There is arguably no more compelling—or obvious—opportunity in the realm of human capital than the untapped talent of the Hispanic community in the United States.

The Power of Effective Outcomes Measurement in the New Normal

January 16, 2021

There are positive signs of recovery in the global advertising industry, with the World Federation of Advertisers (WFA) reporting rising optimism and a resumption of deferred campaigns. But with actual ad spend still far lower than expected this year, marketers have had to do more with less, which means a greater reliance on effective measurement.

2021 media trends [REPORT]

January 16, 2021

The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.

The State of Online Harassment [REPORT]

January 15, 2021

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app

January 15, 2021

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

Organizing for the future: Nine keys to becoming a future-ready company

January 15, 2021

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

3 disruptive forces shaping retail’s future and 5 bold predictions

January 14, 2021

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.

The future of media effectiveness

January 14, 2021

The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex.

The New Hispanic Media Landscape [REPORT]

January 14, 2021

The Hispanic audience is diverse and nuanced in their language use, preferences, and media use. As the population grows, so does the importance of advertisers understanding Hispanic media behavior.

The Future of Experiential Marketing: 11 Promising Statistics

January 13, 2021

2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.

Univision announces PrendeTV streaming service

January 13, 2021

Univision Communications Inc. announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.

NBCUniversal Telemundo expands Revenue Strategy & Distribution Leadership Team

January 13, 2021

NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world.

The 2021 Multicultural Marketing Growth Imperative: The Collision of Covid, Technology and Census

January 13, 2021

The threat of Covid, social distancing and ‘cancel culture’ has prompted reflection, deleting what’s unnecessary, and changing the status quo from consumers shifting values, lifestyle and priorities to companies permanently going to flexible work schedules, more equitable D&I practices, and re-focusing on key growth areas, led by Multicultural and Digital marketing. My prediction for 2021 is that companies finally do Multicultural marketing right, and allocate the commensurate fair share of budget, resources and attention to this business imperative. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

Wade Davis Shakes Up Univision's C-Suite In A Major Way

January 12, 2021

Searchlight III UTD and ForgeLight‘s acquisition of a majority stake of Univision Holdings formally closed. As such, Searchlight, a private investment firm founded by CEO Wade Davis, and associated entity, ForgeLight — an operating and investment company focused on the media and consumer technology sectors — are now the holders of shares in Univision previously held by Madison Dearborn Partners, Providence Equity Partners, TPG, Thomas H. Lee Partners, and Saban Capital Group. As expected, Davis assumed Univision's Chief Executive chair from Vince Sadusky. What wasn't expected: a major house cleaning in Univision's C-Suite. By Adam R Jacobson - Editor-in-Chief, Radio + Television Business Report

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