Agency

Univision Los Angeles will host the 2018 POSiBLE LA Entrepreneur Summit, a one-day event to empower aspiring business owners to develop their ideas and grow their businesses.

Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.

With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

• Advertising is under fire.
• As a business, as an industry, as a cultural agent.
• Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
• In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
• Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
• Fair enough.
• Question is, do we really “create” in the ad business.

The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner.  Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.

Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.