Agency

Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how.

This week at Hispanicize in Miami, Richard Edelman President & Chief Executive Office  presented “The State of Trust Among Hispanics”.

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. For the past few years, many marketers have used advanced data analytics to identify the right customers and increase their ROI, but now these practices, while still valuable, are reaching a plateau.

Artificial intelligence (AI) stands out as a transformational technology of our digital age—and its practical application throughout the economy is growing apace. For this briefing, Notes from the AI frontier: Insights from hundreds of use cases, we mapped both traditional analytics and newer “deep learning” techniques and the problems they can solve to more than 400 specific use cases in companies and organizations. Drawing on McKinsey Global Institute research and the applied experience with AI of McKinsey Analytics, we assess both the practical applications and the economic potential of advanced AI techniques across industries and business functions.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.