Agency

At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing. What we’ve seen in the Hispanic market, specifically, is that brands have moved to reduce spending under the guise of the Total Market Approach. Granted, we’re all being asked to do more with less. And budget cuts are a part of our reality. But I’m here to show you how to grow your market share and spend your ad dollars more effectively by committing to the Hispanic market.  By Pete Lerma, CEO & Co-Founder LERMA

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

Covid-19 has changed the developed markets of Europe and the US more quickly and more dramatically than what would have been imaginable during the early weeks of 2020. It has changed how and where people spend their time, what they think and feel, and it has spurred massive shifts in what people buy and how they buy it.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi - Co-President of ALMA

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, 'Critical Thinking.' Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

A McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society.

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group