Ad Agency

UniWorld Group, Inc. has announced a new executive addition. Victor Paredes has joined UWG as VP Creative Strategy.

Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients and multiple categories, making it the most highly-awarded multicultural agency of the year.

At the end of 2017, Adobe published a report showing that almost two-thirds (62 percent) of marketers planned to take all their programmatic media buying in-house by 2022, with the remaining 38 percent planning to take some elements of programmatic under direct control in the same period. A 2018 ANA report showed a similar effect from in-housing. The ANA's "The Continued Rise of the In-house Agency" report, which replicated and updated similar studies from 2013 and 2008, found that the number of advertisers with in-house agencies has grown substantially, standing today at 78 percent of brands, compared to 58 percent five years ago and just 42 percent a decade back. Sixty-five percent of advertisers said that the in-house agency workload had grown "substantially" in the past year.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

MSK, A WORLD RENOWNED CANCER CENTER, has appointed ALMA as its Hispanic agency of record following a competitive pitch.

Lebrón was previously Chief Creative Officer of República Havas in Miami. He will now be based out of Walton Isaacson Los Angeles, leading all work for that office as well as WI Chicago, Dallas and New York.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.