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Vertical3 Media Launches Vertical3 Travel

October 20, 2018

Vertical3 Media, the Miami-based digital advertising and marketing agency, announced today that it is launching a new division, Vertical3 Travel, to boost the already booming hospitality and travel sector in Miami.

Why Accuracy and Authenticity Matter for Agency Positioning

October 20, 2018

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true? by Mark Duval / Duval Partnership

Number of In-House Agencies Rising Rapidly [REPORT]

October 16, 2018

The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National Advertisers), according to a new ANA study.

DO NOT Destroy Documents: FBI Probe into Media Buying Practices

October 13, 2018

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry. The ANA has sent the following letter to its members.

Trust between advertisers and agencies has declined in the last two years [REPORT]

October 13, 2018

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

Agency Management: The New CMO Imperative

October 13, 2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

Truth in advertising: Achieving transparency with media rebates to fuel growth

October 13, 2018

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

Looking for Tech Tools to Support Agency New Biz? Read This First

October 02, 2018

What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones? By Mark Duval / Duval Partnership

Deezer selects MARCA for campaign launch in US

September 26, 2018

Global music streaming service Deezer has selected MARCA Miami to introduce its FLOW service to the US audience. MARCA is responsible for strategy development, creative and media planning and buying.

Cendra named Head of Strategy & Planning at GALLEGOS United

September 25, 2018

GALLEGOS United announced that Silvina Cendra has been promoted from Planning Director to Head of Strategy & Planning.

The True Costs of Implementing In-House Advertising

September 18, 2018

There's been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top reasons to make the move. Although the popularity of going in house hasn't yet reversed, an increasing number of brands are realizing the choice isn't always cut and dry, and that bringing advertising in house isn't always as effective and efficient as they initially believed.

Havas Group invests in Miami based Republica

September 12, 2018

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

Improve Prospect Qualification To Boost Agency Close Rate

September 07, 2018

The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one with a better close rate is able to be more selective about which clients they choose, is steadily growing their bottom line, and has a less stressful working environment. What’s the difference? Very likely they are much better at qualifying prospects. by Mark Duval - Duval Partnership

Four Keys for Optimizing Direct Labor-Based Remuneration Systems

September 05, 2018

Attorneys do it. So do accountants, consultants, architects and engineers. By AARM | Advertising Audit & Risk Management, Marketing Math Blog

The Three Flavors of Programmatic TV - Which one is right for your brand?

September 01, 2018

The advent of digital advertising forever changed how media is bought and sold, with advances in programmatic technology leading the way. The appeal of programmatic buying is easy to see, addressing many of the challenges associated with traditional ad sales. To name just a few of the staple ways in which programmatic technology improves advertising transactions, it lets buyers use audience data for targeting; grants access to premium but often challenging-to-buy inventory; and automates complex buying workflows.

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