Ad Agency

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Advertising has never been a particularly admired profession. Indeed, some would say it isn't a profession at all. We're not doctors or teachers; we're not even lawyers or accountants. We don't make or do anything of any great practical use to humanity. We help people sell stuff.

Casanova//McCann announced that Vallarta Supermarkets has named CM its Digital & Social Media AOR following a competitive review.

What a strange business we're in. On the one hand, we talk a lot about the need for consistency in relationships — about the need to truly understand the client's business and the importance of our work being acknowledged and respected in the advertiser's boardroom. And on the other, we celebrate pitches as if we were involved in a sporting event.