Ad Agency

Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.

After having won the Grand Prix and a Gold Award at the recent 2018 Culture Marketing Conference (CMC) in Los Angeles, last week, a film made possible by AARP about family caregiving among U.S. Hispanics, created by d expósito & Partners, has now won the 2018 Big Apple Award from the Public Relations Society of America.

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.

Republicad announced the appointment of marketing industry executive Jeannette Xenodakis as media director.

There is a wide range of skills and salaries represented in the marketing industry, and a marketer's career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones?  By Pierre Bouvard