The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it.  Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.

Do brands care enough about fraud?  Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

Acento’s board of directors announced that intercultural veteran Donnie Broxson will become Chief Executive Officer as Hispanic advertising pioneer Roberto Orci steps into the new role of Chairman, effective immediately.  Orci’s role will be to further grow the agency’s business, diversify its revenue base and build the company’s brand in the industry.  Broxson will be responsible for Acento’s overall strategic direction, operations, and client relationships with all agency departments reporting to him.

THIRD EAR, part of Omnicom Group Inc., is starting the new decade with key wins including the retainment of Visit Austin as the general market AOR. The wins help the agency close 2019 showcasing their full depth of bench and insights spanning multiple industries, consumer segments and channel strategies.

Only pursue pitches that are worth your time.  By Mark Duval - The Duval Partnership

alma announced that Marriott International has appointed them as its social media agency of record for the Caribbean and Latin American region (CALA) following a competitive pitch.

Have advertisers (and their creative agencies) run out of ideas for improving their relationships?

Have you felt that everyone around you is getting angrier and that the news is getting worse? Caroline McCarthy says you can blame the advertising industry. Learn more about how advertising is fueling the battle for our attention and feeding the current dysfunction in media.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

Hiring an advertising agency is an art. No matter how scientific one is during a search process, there is always a significant degree of subjectivity associated with it. This is especially true when hiring a segment agency, where one may not be a subject matter expert.  By Isaac Mizrahi - Co-President of ALMA

Strategy consultants find and implement pathways for "sustainably improved performance" for their clients. I've worked with agencies and brands to navigate the correct pathways for improved performance for the past 30 years. And when you work in many similar situations over several years, you perceive the broad patterns that affect all players.

Horizon Media announced that it has hired Sandra Alfaro as EVP Managing Partner of 305 Worldwide, effective immediately. Alfaro joins the Horizon team to lead 305 Worldwide, Horizon’s recently launched full-service multicultural agency with Armando Christian Pérez, aka Pitbull, the GRAMMY© Award-winning artist, entrepreneur, motivational speaker and education advocate, as its Chief Creative Officer.

Being a two-way feedback exchange between a committed client and an active agency, the agency evaluation process could be better described as a relationship evaluation. And while much has been written about agency evaluations from the client's perspective, there's been little coverage of the agency's side and its specific practices and behaviors.

The Ibero-American Creativity & Strategy Festival (FICE) has named Richards/Lerma its 2019 Independent Agency of the Year in the USA Hispanic and Multicultural category. The recognition celebrates Richards / Lerma’s work creating disruptive and impactful content for a diverse, multicultural America.

Amscot Financial reveald its 6th Spanish-bilingual campaign geared toward a critically important consumer segment across core Florida markets. The new, original campaign highlights convenient financial services available to a wide range of consumers from new arrivals resettling in Florida, to entrepreneurially spirited, first-generation families and career-building millennials.

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