IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term..  by Nigel Hollis

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending.  By Brad Adgate

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

Advertising has never been a particularly admired profession. Indeed, some would say it isn't a profession at all. We're not doctors or teachers; we're not even lawyers or accountants. We don't make or do anything of any great practical use to humanity. We help people sell stuff.

LERMA announced 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.

Casanova//McCann announced that Vallarta Supermarkets has named CM its Digital & Social Media AOR following a competitive review.

GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients' business growth. Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients' audiences in engaging ways with strategic creative and marketing solutions.

What a strange business we're in. On the one hand, we talk a lot about the need for consistency in relationships — about the need to truly understand the client's business and the importance of our work being acknowledged and respected in the advertiser's boardroom. And on the other, we celebrate pitches as if we were involved in a sporting event.

Richards/Lerma announced its rebrand to LERMA in celebration of the agency’s 10-year anniversary. The new brand represents the agency’s rich digital and creative roots, now with an even stronger focus on a more diverse, inclusive and technologically savvy America.

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

  • It happens again and again.
  • Regardless of the number of weeks or months an agency is given to prepare a presentation for a pitch or RFP, the last stretch will involve sleepless nights, lost weekends, exhaustion and nervous breakdowns.
  • Even if the entire payroll of said agency is assigned to the project with ample time to react, the outcome will be the same.
  • The very definition of a paradox: the more staff one adds to complete a certain task, the longer it takes to be fulfilled.
  • Pathological procrastination?

Cacique Inc. announced it has named award-winning agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique's lead agency driving overall brand strategy, creative development across all media channels & social media. The agency's work on behalf of the brand is expected to begin immediately.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

In-house creative teams at advertisers may play a bigger role in Super Bowl advertising this year.  Procter & Gamble will air a pregame spot for its Secret brand on Super Bowl Sunday that was conceptualized, written and cast by its in-house creative team. The in-house team also had a hand in the editing, graphic design and revisions of the spot.

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