Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias. By Ozzie Godinez - CEO and Co-Founder at PACO Collective
Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Procurement and benchmarking rose to corporate prominence once "increased shareholder value" became the advertiser's mantra. Marketing declined in importance, from an investment to achieve brand growth to a cost to be optimized. Benchmarking consultants jumped on the bandwagon. 4As shamefully accepted the ANA benchmarking trend with hardly a whimper, leaving its members to fend for themselves. By Michael Farmer - Madison Avenue Manslaughter
(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.
Terry Hines & Associates (THA) rebrands and unveiled its subdivisions under THE MRKT umbrella,
VS/Brooks Advertising Co-CEOs and Co-Founders Diana Brooks and Vivian Santos announced that Monica Agurto has joined the agency as senior media buyer.
Newlink named Pablo Miro as VP of US Market.
Anomaly Los Angeles announced the additions of two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.
Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation – Houston Chapter awards, including a "Best in Show" in the Broadcast category. This marks the 14th consecutive year that the agency has earned "Best in Show" honors.
It’s no secret that advertisers are increasingly demanding more transparency from their agencies, ad-tech vendors, publishers, and other partners. In recent weeks, we’ve seen Google and Facebook take steps to address concerns over the way measurement is handled on their platforms: Google's YouTube and Facebook are undergoing audits by the Media Rating Council (MRC).
Republica announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.
According to The Walls Street Journal, The recent split between Honda Motor Co.’s U.S. unit and its media agency serves as the latest example of a breakdown in trust between a client and its agency.
Move over Millennials, it’s time to start discovering the next demographic headed our way: Generación Zeta. The topic of what drives Latino teens – one of the hottest demographics that brands need to gear up for – is the focus of a groundbreaking survey completed by Alma, which was presented this week at SXSW Interactive.
Denny's Corporation announced that it has selected Publicis Groupe’s Conill as its Hispanic advertising agency of record. The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level.