Just a few months ago, the idea for Small Agency Monday was hatched by David Krupp, CEO, Americas at Billups, when he asked in AdAge, “what if independent advertising and media shops had the equivalent of American Express’ Small Business Saturday?” The idea that the advertising industry “could do more” to raise awareness of independent agencies resonated with many, and the concept quickly gained momentum. Currently, the Small Agency Monday campaign represents 150 agency partners from founding members Worldwide Partners, Tribe Global, Billups, and Magnet Global Network, and seeks to add more.
by Mark Duval - The Duval Partnership