March 8th was International Women's Day and all of March is Women's History Month, celebrating the achievements of women globally from cultural, political, social and economic perspectives. Yet where do women of color (as they've come to be called by, I guess, some inspired Caucasian) stand in my industry ―advertising― today?  By Daisy Expósito-Ulla, Chairman & CEO, d expósito & Partners

Transparency is a big word for an important idea, but I’m curious if it will actually have an impact on the advertising business. If you casually peruse articles about advertising published in the last few years, you’ll see a steady increase in the volume of people talking about transparency, but if you dive one layer deeper, you’ll find it’s still just talk — not a business practice for most companies.

Sir Martin Sorrell, the industry's most prominent agency spokesman, now has the difficult job of explaining, on behalf of WPP and of the industry in general, why revenue growth has been so difficult to achieve and what can be done about it.  Since its peak in 2015, WPP shares have fallen 28% in value.  In the main, Sorrell points his finger at "major customers, who are holding back ad spending to cut costs, and the long-term impact of technological disruption and the short-term focus of zero-based budgeters, activist investors and private equity." By Michael Farmer
 

PACO Collective (PACO) is joining forces with Pork & Mindy's to create memorable moments surrounding food, music, and art across Chicagoland and nationwide.

Recent industry surveys suggest that more than half of marketers are considering switching advertising agencies. In the perfect world, a marketing team and its agency (or agencies) provide mutual value in a long, healthy, fruitful relationship. By Marcos M. Sanchez - Managing Partner - Princeton10, LLP

To address leaner advertising budgets and make smaller healthcare brands more competitive, Marcos M. Sanchez – a veteran healthcare and pharmaceutical marketing and advertising executive – announced the launch of Princeton10, a marketing and advertising agency expressly focused on Rx brands seeking to drive HCP-patient demand.

The 4A’s unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged. While there is increased access to consumer information, there’s actually less quality analysis around multicultural business opportunities due to reduced in-house capabilities at the client level. Starting today, ALMA offers a solution for its roster with the launch of a Marketing Science and Analytics Department – a discipline dedicated to providing smart market analysis for stronger decision making.

The 4A's issued a Fair Play Charter to its members, asking media agencies, and media departments within agencies, to recommit to fair and equitable treatment of minority media owners.

In this role, Xavier Turpin will lead multicultural strategy for Gravity’s clients

Spark Foundry announced that it has been awarded the online and offline media buying business of broadcast network Telemundo and cable channel Universo, top brands of NBCUniversal Telemundo Enterprises.

Account managers were giants of accountability during the Mad Men era, when agencies were paid by media commissions and it was important to convince client executives, up and down the line, that high media spending was good for brands.  Everyone benefited from this.  TV advertising was effective, so clients and brands benefited from this account management salesmanship.  TV advertising unleashed the agency's creative capabilities and allowed creatives to flourish and do their best work.  Senior account people sold the agency's creative ideas to their clients, acting as intermediaries (for better or worse), solidifying account executives' credibility in the eyes of their clients.  Although there were plenty of turf wars between the "suits" and the "creatives," the overall process assured a high degree of unity, purpose and intimacy with clients.  Finally, and not insignificantly, agencies made a lot of money -- much more than they earn today.  By Michael Farmer

Miami based the community has been assigned AOR responsibilities for Domino’s.  The agency will handle 360-degree efforts in the mainstream and US Hispanic markets.

Being a simple chap, I like to divide the bulk of the media agency world up into planners and buyers.  I know everyone has far smarter and possibly more accurately descriptive job titles these days, but fundamentally you're either a "hot" buyer (driven by the deal) or a "cool" planner (driven by the data).  By Brian Jacob

FCB International President Sébastien Desclée announced the creation of the FCB&FiRe network: the result of a new alliance between FCB and FiRe Advertainment.

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