Ad Agency | HispanicAd.com

Transactional Relationships Are Out

August 15, 2019

We've heard it before: Don't treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label "vendors" shouldn't be such a dirty word. In principle, "vendors" are delivering services that have reasonable commercial value and getting paid for them. The real issue is in such a competitive environment, relying on a "vendor" or transactional type of relationship to fuel your growth won't cut it anymore.

Ocean Spray and Richards/Lerma Partner to Reach Hispanic Market

August 10, 2019

Richards/Lerma announces it has been selected by Ocean Spray for the company’s launch into the Hispanic market.

Puerto Rico Ad Agencies Association suspends KOI Ad Agency

August 09, 2019

The Puerto Rico Association of Advertising Agencies suspended the membership of KOI advertising agency due to its president’s participation in the controversial chat messages that have rocked the administration of Gov. Ricardo Rosselló Nevares.

When Will Procurement Do What It's Supposed to Do?

August 08, 2019

Before it became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved quality and lower costs. Exactly the opposite has occurred in the media industry.

Deidre Smalls-Landau named U.S. Chief Marketing Officer and EVP, Global Culture at UM

August 07, 2019

UM, the global marketing and media agency network of IPG Mediabrands, announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately. Smalls-Landau will oversee UM’s strategic branding, platforms and initiatives, carrying over her previous responsibilities as global head of culture, to ensure a broader impact for the diversity-based cultural framework she spearheaded at the agency. Smalls-Landau will report to UM U.S. CEO, Lynn Lewis.

305 Worldwide

August 02, 2019

Horizon Media Inc. has teamed up with the hip-hop star Pitbull to start a multicultural marketing agency called 305 Worldwide, part of a plan to invest in creative production and full-service marketing capabilities.

Chemistry acquires interest in Pinta

August 02, 2019

Chemistry has acquired a significant stake in Miami based Pinta. The combined entity will have primary offices in Atlanta, Miami, and Pittsburgh, in addition to satellite offices in New York , San Francisco and Nashvill

Why Madison Avenue Should Care About DOJ/FTC's Antitrust Investigation

August 01, 2019

According to a story in the Wall Street Journal, the Justice Department (DOJ) and Federal Trade Commission (FTC) have settled their turf war and initiated an antitrust review into companies in e-commerce, online retail and search. The purpose of the probe is to examine whether or not companies such as Amazon, Apple, Facebook or Google's parent, Alphabet, have unfairly stifled competition and innovation and, therefore, negatively impacted consumers.

Seven Agency Models Designed for a Digital Age

July 30, 2019

The pioneering search-consultancy Roth Ryan Hayes uses a variety of shortcuts to help bring marketers and agencies together. However, some techniques work better than others.

Delivering Value Beyond Traditional Agency Management

July 27, 2019

Relationships with agency partners can be complex. Marketers are not just buying widgets — they have a unique and constantly evolving need to build brands and communicate messages to an intended target audience. Agency partners must be able to adapt to meet those shifting needs while delivering a constant level of quality and service.

Rethink Your Agency’s Approach to RFIs & RFPs

July 27, 2019

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process, which he’s generously shared with us here. by Mark Duval - The Duval Partnership

Avoid These 3 Deceptive Myths About Agency New Business

July 24, 2019

The other day I spoke with an agency owner who told me that they aren’t “doing new business” right now because they had just closed a large account. Some readers will understand immediately why that thinking is detrimental to an agency’s fiscal health (and if not, I’ll explain it shortly). It’s a fast way to shut down a conversation with me, given my work as an agency new business consultant—and it’s certainly not the first time I’ve heard it. by Mark Duval - The Duval Partnership

Partnership matters now more than ever, says 4A’s CEO

July 23, 2019

When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept crossing my mind: Partnership is key. by Marla Kaplowitz - president and CEO of the 4A’s

Managing In-House Agency Creative Content and Legal Concerns [REPORT]

July 23, 2019

The ANA has teamed with the Boston Consulting Group and Reed Smith on an initiative to understand the top concerns in-house agencies have for both creative content development and legal issues. Importantly, our work also provides strategies to address those concerns. By Bill Duggan

Casanova//McCann relocates Headquarters Following Continued Growth

July 18, 2019

Casanova//McCann announced the relocation of their headquarters. The Hispanic integrated communications agency will now be based out of The Hive, an indoor/outdoor creative office campus, in Costa Mesa, California.

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