Republica announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.
A survey of senior ad buyers worldwide reveals a range of issues many have when it comes to programmatic advertising.
GALLEGOS United announced it has hired Dino Spadavecchia as executive creative director. Spadavecchia will oversee development and execution of creative concepts for all clients.
In the 2018 RSW/US New Year Outlook Report, it unearthed a significant shift in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be considered an alarming pace.
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This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.
Newlink announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas.
Republica partnered with non-profit organization, Amigos For Kids, to create a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.
Agencies are filled with smart, funny, creative and extremely talented people. When given a boundary-pushing brief that challenges them, they will rise to the occasion, and then some. by Maarten Albarda
HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.
The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency - GALLEGOS United.
Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR) for Ana G. Méndez University System (AGMUS
We're all familiar with "Plan B." It emerges out of the haze when Plan A has self-destructed for one of a thousand reasons. An unexpected snowstorm cancels our flight. We'll have to scrub a key meeting. Too bad. On to Plan B. If there is no Plan B, we'll have to improvise. We're usually unhappy with Plan B. It's a necessity, born of circumstance. We shrug our shoulders, wistful and disappointed. Oh, well. Plan A was so much better! But … it isn't happening. By Michael Farmer
Republica marks its 11th anniversary having recently won a total of 27 industry awards, including three National ADDY Awards, nine W³ Awards, and 15 Davey Awards. The awards honor excellence in creative, social and digital.
What are the steps that creative ad agencies can take to rekindle revenue growth? We recall that agency fees have been under downwards pressure for quite some time due to brand globalization, client obsession with "shareholder value," the rise of procurement, the fragmentation of media, the scrapping of AOR relationships and the stagnation of brand growth. These factors have driven fees downwards and reduced the length of client relationships. The agency scramble for new business has pitted agency against agency in an industry price war. Where is this headed? Can any agency "break out" of this deadly cycle and join the Madison Avenue Makeover Club? Is there a way to restore ad agency revenue growth? By Michael Farmer