The Vidal Partnership unveils a new multi-media advertising campaign today to introduce Cingular Wireless to the U.S. Hispanic market. The campaign, which focuses on the power of human self-expression, launches on network and spot television this week.

Victoria Varela Hudson, president of San Antonio-based Hispanic ad agency Cartel Creativo jumped with members of the award-winning U.S. Army Parachute Team, the Golden Knights. She joined Assistant Secretary of the Army John P.

AHAA Media University’s goal is to provide media training to AHAA member agencies staff.

Technical Skills: The Media School

To further strengthen its senior management team and provide additional support to its creative and marketing business unit, Leapnet, Inc., an Internet professional services company, announced the promotion of David Hernandez to Senior Vice President, Chief Creative Officer from Executive Creativ

Burger King Corporation announced that it has named Chicago-based DraftWorldwide as its promotional agency of record to handle all promotional and merchandising activity for Burger King on a worldwide basis.

Blackstone, a provider of prepaid products and services, has chosen Marañon & Associates as its national advertising agency to handle this year's $10 million dollar account.

Continuing the launch begun last month of the new "An Army of One" advertising campaign, the Army will unveil its second phase of advertising.

One thousand of the year's best and most successful public relations programs recently vied for national honors in the 2001 PR Week Awards.

KMEX-TV took home the gold Saturday night, winning the Golden Mike for Best Daytime Newscast during the 12 a.m. – 4 p.m. time period.

Burger King Corporation announced that it has named Minneapolis-based Campbell Mithun as its kids advertising agency of record for the U.S. Details of the campaign were not disclosed, however, the new creative is expected to be on air in June.

Kmart debuted its first-ever television spot celebrating the diversity of Kmart's customer and associate base. Featuring Grammy-award winning gospel singer CeCe Winans, "Share the Word" encourages viewers to pledge to " ...

IHOP Corp. will be ringing in the new year with its "Any Time" advertising campaign created by Heil-Brice Retail Advertising (HBRA) of Newport Beach, Calif.

The Internet and interactive activity will continue to play a big role in transforming ad agencies into multi-disciplinary communications consultants in 2001.

The sixth annual Diversity Achievement Awards, sponsored by District Two of the American Advertising Foundation (AAF), will be held Wednesday, January 17, 2001 at Cipriani’s on 42nd Street in New York City, at 6:30.

Increasing its commitment to the needs of U.S. Hispanic consumers, MasterCard International introduced MasterCard en Espanol.com (http://www.mastercardenespanol.com).

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