Beck's NA, the United States' recently announced that Catalano, Lellos and Silverstein (CL&S) New York has been selected as its interactive agency of record. CL&S will manage all of Becks' online activity, including its online creative
Despite a challenged U.S. economy, 65 percent of direct response advertising agencies surveyed in the 2001 Direct Marketing Association (DMA) Direct Response Agency Billings Report cited increased billings last year over 1999.
Toyota Motor Sales de Mexico announced the appointment of Carisma Advertising as the ad agency that will design and develop the advertising strategy to reinforce its entrance into the Mexican market, planned for the second quarter of 2002.
Former Mazola Senior Brand Manager John Rivera, an eight-year veteran of Unilever Bestfoods (formerly Bestfoods), has joined MASS Promotions, Inc. as Vice President, Marketing Services. In his new capacity, Mr.
The San Jose Group recently won an Award of Excellence in The Communicator Awards competition for its radio campaign for Herdez. The campaign, consisting of three radio commercials, focuses on Herdez's salsa, sauces and moles.
Macedo & Associates has been selected by the Southern California Ford Dealers Advertising Association as its agency of record for Hispanic targeted advertising. The agency will handle all Spanish language advertising for the 114 dealer association.