Accent Media has launched a new initiative to help government agencies reach Hispanics with effective and culturally sensitive messages.

Caroline Jones died on June 28, 2001 after a prolonged battle with cancer. She help build the awareness and viability of the African-American and Hispanic consumers in the US.

Ornelas & Associates announced that it has been awarded virtually all of Nissan North America's regional-level advertising business targeting the Hispanic market nationwide.

The San Jose Group announced that Michelle L. Tucker joined the agency as director of Public Relations. Tucker will utilize her public relations and minority marketing experience to help SJG's clients realize more effective integrated marketing campaigns.

La Agencia de Orcí & Asociados continues its rapid expansion by promoting two leading talents, Sofia Escamilla and Jorge Herrera.

The American Legacy Foundation, the American Cancer Society, and the Campaign for Tobacco-Free Kids will extend its ad campaign this week that criticizes Philip Morris for telling the government of the Czech Republic that smoking-related deaths have a "positive" impact on the nation's budget.

Environics Communications, Inc., a full-service and multicultural PR firm, announced its continued U.S. expansion with the opening of a new office in Washington, D.C.

Ciclon, the first energy drink tailor-made for Hispanics, has selected Anthony Baradat Iglesias Advertising & Public Relations at its agency of record to launch in Miami and New York, and subsequently in other U.S. Hispanic markets.

Arvizu Advertising and Promotions expands its employee base with the addition of two account executives, Alana Chávez and Regina Quiñonez. Ms. Chávez first joined the Arvizu team as a part-time associate account executive last summer.

Valley National Bank has selected RodríguezMejer Advertising as its Hispanic advertising agency.

HispanAmérica has been selected by DDB New York to work with them on the New York Lottery account.

In anticipation of its projected expansion in the coming months, Miami-based MASS Promotions, Inc. announced three new

Grupo Samba, a Dallas-based marketing firm specializing in the US Hispanic and Latin American markets, announced the launch of what they believe is an unprecedented approach to establishing the value of marketing to the US Hispanic market.

Creative Civilization - An Aguilar Agency has named Monica Taylor as public relations manager.

Robert Howells, Chairman and Chief Executive Officer of Mendoza, Dillon & Asociados, announced the formation of a joint venture with MindShare. The new venture will specialize in media planning and buying for the Hispanic marketplace.

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