The San Jose Group announced that Michelle L. Tucker joined the agency as director of Public Relations. Tucker will utilize her public relations and minority marketing experience to help SJG's clients realize more effective integrated marketing campaigns.
The American Legacy Foundation, the American Cancer Society, and the Campaign for Tobacco-Free Kids will extend its ad campaign this week that criticizes Philip Morris for telling the government of the Czech Republic that smoking-related deaths have a "positive" impact on the nation's budget.
Ciclon, the first energy drink tailor-made for Hispanics, has selected Anthony Baradat Iglesias Advertising & Public Relations at its agency of record to launch in Miami and New York, and subsequently in other U.S. Hispanic markets.
Arvizu Advertising and Promotions expands its employee base with the addition of two account executives, Alana Chávez and Regina Quiñonez. Ms. Chávez first joined the Arvizu team as a part-time associate account executive last summer.
Grupo Samba, a Dallas-based marketing firm specializing in the US Hispanic and Latin American markets, announced the launch of what they believe is an unprecedented approach to establishing the value of marketing to the US Hispanic market.
Robert Howells, Chairman and Chief Executive Officer of Mendoza, Dillon & Asociados, announced the formation of a joint venture with MindShare. The new venture will specialize in media planning and buying for the Hispanic marketplace.