Ketchum announced the formation of Ketchum Vanguard Cultural Marketing, dedicated to helping clients succeed in reaching multicultural markets in the U.S.

Sharon Griesing joins Dallas based Ornelas & Associates as the new Media Director of the agency after Jim Irvine departed to become the Chief Media Strategists at San Antonio based Cartel Creativo.

San Antonio-based Bromley/Manning, Selvage & Lee (MS&L) has received global confirmation of its public relations targeting Hispanics.

GarciaLKS 360 was named as one of the contractors of record for the Center for Disease Control and Prevention's (CDC) Targeted Youth Media Campaign.

Bimbo Bakeries USA is rolling out an on-pack promotion that will plant scratch & win game pieces in Weber's Enriched Bread bags, backed by out-of-home advertising. The "Drive Away with Weber's Bread" promotion kicks-off October 1 across all Southern California.

del Rivero Messianu DDB announced that it has been appointed the Hispanic Agency of Record for Marshalls.

Patricia San Pedro announced that she has formed her own marketing and special projects company, San Pedro Productions, Inc., based in South Florida.

In a move to solidify its commitment to multicultural and multi-ethnic communities, Torre Lazur McCann has created a new Multicultural Healthcare Marketing Business Unit to focus on their specific needs and values.

Jim Irvine has just been named the Chief Media Strategist at San Antonio based Cartel Creativo.

Mr. Irvine leaves his posts as Media Director at Ornelas & Associates in Dallas at the end of next week to assume his new responsibilities at Cartel Creativo.

Martha Martinez, senior art director at Creative Civilization – An Aguilar Agency, has found a new way to reap the rewards of her career in graphic design.

Jupiter Media Metrix reports that while online ad spending in the U.S. will increase only five percent in 2001, it will rebound and grow at a compound rate of 22 percent over the next five years - reaching a total of over 15 billion dollars by 2006.

Cartel Creativo named Pablo Muñiz chief strategist from group account director at Bromley Communications, San Antonio.

British Airways has selected Miami-based Publicis Sanchez & Levitan, the recently formed Hispanic marketing unit of Publicis in the United States, as its Agency of Record for the Latin American region.

Líderes Entertainment Group Inc., an affiliate of Grupo Cisneros and Telefonica Media, has teamed up with industry veterans Allen Bloom and Douglas Logan of Total Compass Entertainment LLC to form a new entertainment company focused on producing live family entertainment for Hispanic audiences in