Los Angeles based Ad Americas will handle the launch of Univision Communications Telefutura Network branding effort. The effort is scheduled to laumnch on January 14, 2002.

Current plans include radio, print and trade journals targeting viewers and advertising executives.

Beck's NA, the United States' recently announced that Catalano, Lellos and Silverstein (CL&S) New York has been selected as its interactive agency of record. CL&S will manage all of Becks' online activity, including its online creative

Despite a challenged U.S. economy, 65 percent of direct response advertising agencies surveyed in the 2001 Direct Marketing Association (DMA) Direct Response Agency Billings Report cited increased billings last year over 1999.

Premier Euro RSCG has been awarded the Campbell Soup Company brands of V8 Splash and the soup brands for Latin America and the Caribbean.

Zifa Esparza, formerly Sr. Director of Marketing at Taco Cabana, has joined Montemayor y Asociados as Sr. VP Director of Account Development.

Burger King Corporation announced that it has appointed Media First Inc. (MFI) as its U.S. print buying agency of record, effective immediately.

Los Angeles based Grupo Gallegos has been awarded the Pep Boys account. Pep Boys had recently been associatedc with Siboney USa in New York.

Red Lobster Restaurants has choosen Siboney USA in New York as their Hispanic AOR. Red Lobster had previously targetted Hispanic consumers spradically over the years.

Toyota Motor Sales de Mexico announced the appointment of Carisma Advertising as the ad agency that will design and develop the advertising strategy to reinforce its entrance into the Mexican market, planned for the second quarter of 2002.

Former Mazola Senior Brand Manager John Rivera, an eight-year veteran of Unilever Bestfoods (formerly Bestfoods), has joined MASS Promotions, Inc. as Vice President, Marketing Services. In his new capacity, Mr.

The San Jose Group recently won an Award of Excellence in The Communicator Awards competition for its radio campaign for Herdez. The campaign, consisting of three radio commercials, focuses on Herdez's salsa, sauces and moles.

Macedo & Associates has been selected by the Southern California Ford Dealers Advertising Association as its agency of record for Hispanic targeted advertising. The agency will handle all Spanish language advertising for the 114 dealer association.

The Bravo Group has been selected by McDonald's Northeast regional office as its agency of record for their Hispanic market advertising and public relations.

Montemayor y Asociados has announced the addition of Marco Antonio Garsed as Promotions Director.

Dole Food Company, Inc. has entered into an agreement for Ad Américas to serve as national agency of record for advertising directed at the growing U.S. Latino population.

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