The National Pork Board has selected The San Jose Group as its first-ever Hispanic advertising, marketing and public relations agency of record after an eight-month review.

Creative Civilization-An Aguilar Agency announced the promotion of Patricia Perez to Operations Manager.

Discovery Networks Latin America/Iberia has selected BBDO Miami, a division of BBDO Worldwide Network, to handle its regional advertising for all of its six networks including Discovery Channel, People + Arts, Animal Planet, Discovery Kids, Discovery Health and Discovery Travel & Adventure.

Tony Cruz, founding partner of Los Angeles based Hispanic advertising agency cruz/kravetz:IDEAS, passed away on June 2, 2001 in Los Angeles from respiratory complications. He was 44 years old.

The Association of National Advertisers (ANA) announced that it has created new Multicultural Excellence Awards to recognize outstanding advertising targeted to multicultural consumers.

MASS Public Relations, the former public relations arm of MASS, Inc., has changed its name to Hispania Public RelationsS to reflect more accurately the firm's national Hispanic focus.

37% of Advertising Clients who spend $5MM or more believe that medium sized agencies are likely to do the best work. While only 9% of those same clients believe that a mega-agency can do the best – down from 11% in 1998.

Zubi Advertising projects its annual billings to surpass $100 million for fiscal year 2001.

Ruido Group announced that it will work with MTV-S, a music cable network offering U.S. Hispanics 24 hours of pop and rock en Español. Ruido Group will position the MTV-S brand among an audience of young U.S.

Kohl’s Department Stores has named The Vidal Partnership, New York, as its Hispanic marketing communications agency of record, responsible for advertising creative, media planning and buying as well as public relations support for Kohl’s marketing and community relations initiatives directed towa

López Negrete Communications has added a dedicated public relations division to its capabilities.

Last week, close to a third of the Dallas offices of Publicis Sanchez Levitan was laid off. Los Angeles and Miami offices also laid off personnel. The new partnership between Publicis and Sanchez & Levitan calls for streamlining the operations and maximizing profitability.

UNO Hispanic Advertising + Design is the recipient of the Order of the North Star. Awarded by Secretary of State Mary Kiffmeyer on May 14, this honor was bestowed on UNO for the company's efforts in raising the profile of the

Moroch Partners is expanding its sales promotion and event marketing capabilities and fortifying its Hispanic marketing unit by announcing new management roles.

Creative Civilization - An Aguilar Agency has named Lorraine Pulido-Ramirez an account executive in the account service department.

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