The Hispanic campaign for Paramount's Great America's 25th Anniversary season features the New WOW! Card, which lets visitors come back to enjoy all the thrills the park has to offer, free all season long with the purchase of a full priced ticket on their first visit to the park.
Creative Civilization - An Aguilar Agency has joined forces with Tuerff-Davis EnviroMedia, Inc. of Austin, Texas to develop all future advertising messages for the Don’t Mess With Texas, statewide litter prevention campaign.
Call for Stories. Writer and Performer seeking inspirational and insightful stories from the Hispanic advertising trenches for use in developing a story collection (in the spirit of Asopao for the Soul) and possibly a performance piece based on characters (i.e.
Wells Fargo has launched its first multi-market brand advertising campaign aimed at the Hispanic market to position the company as the financial provider of choice for the nation's fastest growing ethnic group.
Sam Pagan has joined Newsday's Spanish language newspaper Hoy in New York as National Sales Manager. Previously, Mr. Pagan was heading the Northeast Sales office for SportsYa!, a sports internet venture targeting the Hispanic Market.
Miami based CreatAbility will launch this month Mayfield Ice Cream’s first-ever Hispanic market advertising campaign. Mayfield, known for its colorful yellow and brown packaging and the Jersey cow on its logo, is the #1 selling ice cream brand in the Southeast.
Marshalls announced that it will conduct a competitive review of advertising agencies for its Hispanic advertising efforts. Publicis Sanchez & Levitan based in Miami, has been the agency of record for the past three years.
Bates Latin America is expanding the offices of one of its biggest markets: Argentina. The announcement was made by Gary McBride, President of Bates Latin America, and head of all Latin American operations within the Bates Worldwide network.
La Agencia de Orcí announced the launch of a national Hispanic ad campaign for Washington Mutual Inc. The TV, radio, print and outdoor campaign is began in March and will continue to run through the end of the year.