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Future Agency; Future Tools

June 23, 2020

The last few Cog Blog posts have wandered around what the agency of the future might look like post-pandemic, and the degree to which this coming recession will likely reshape the industry, as opposed to simply making it smaller. But what about the tools it will need to work?

Sensis named AOR for Chef Merito Specialty Foods and Seasonings

June 19, 2020

Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California.

Salma Gottfried named One of 2020’s Top Women in Dallas Advertising and Marketing

June 19, 2020

LERMA/ announced that the American Advertising Federation (AAF) Dallas has chosen Salma Gottfried as one of the 2020 Shining Stars in Advertising and Marketing. Gottfried is the principal of Brand Management at LERMA/, a Dallas-based next-generation communications agency dedicated to creating disruptive and impactful content for multicultural America.

Agency Models: Questions and Suggestions

June 16, 2020

Last week's Cog Blog post, on what the agency of the post-pandemic future might look like generated some interesting feedback. This week's post tries to provide some suggestions (answers would be presumptive) to the points raised, based purely on my own experience. I've grouped these around four of the most popular topic areas. By Brian Jacobs

Increasing Signs of Improvement, Along with an Uptick in Advertiser Confidence [REPORT]

June 09, 2020

BOTTOM LINE: While its likely not totally shocking at this point, we think that April increasingly feels like the bottom, and the linearity of the quarter appears to be much better in May, with expectations for continued rebound into June. Our and the Street’s 2Q20 estimates are largely in the range of where the companies indicated they were pacing for the quarter in April/early May, and our expectations are that there is likely upside to revenue numbers of at least 4-7%. We will be waiting to see how June shapes up, as well as color around 2H outlook before refining our estimates, but numbers are likely going higher.

The Agency of the Future

June 09, 2020

Agencies and our trade press have been busy opining on what it all means for this or that sector, whilst, one hopes, diligently planning for their own futures. Agencies are due to hit the reset button, but just before they agree to 'restore factory settings' it might be an idea to ask whether the old model is any longer fit for purpose. By Brian Jacobs

Work From Home is the Future of Agencies

June 05, 2020

As the dust begins to settle and we get a clearer view of what the future might look like, one thing is certain: it won’t look like it did pre-COVID. Agencies aren’t headed back to the office en masse anytime soon. Many aren’t bringing their entire teams back. And many won’t occupy the same physical spaces. By Mark Duval - The Duval Partnership

Filippelli named CEO of Orci

June 02, 2020

Marina Filippelli, who previously served in a double capacity at Orci as COO and Director of Client Services, has been named CEO.

How to Organize Teams for Scoping Season Success

May 27, 2020

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

What Will Your Agency Look Like On The Other Side Of This Crisis?

May 09, 2020

People talk about coming out “on the other side” of this crisis, but that’s an ambiguous destination that we may not recognize until we’ve already been there for some time. What if the other side is months out, years even? What do we do until then? When we get there, what will your agency look like? by Mark Duval / The Duval Partnership

The Right KPIs to Manage Agency Partners [REPORT]

May 09, 2020

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies. The article examined how answering strategic leadership questions can help determine the proper metrics to use.

A Virtual Quinceañera in the Time of COVID-19

May 08, 2020

COVID-19 may have put the kibosh on in-person Cinco de Mayo gatherings, but the folks at d expósito & Partners didn’t let our stay-at-home reality put a damper on their quinceañera plans. The agency hosted a virtual celebration via Zoom, marking 15 years since the company’s founding. The program consisted of a retrospective of the last 15 years, highlighting milestones and accolades, followed by a heartfelt dialogue where everyone commented on their personal experiences and ideas for the future.

Agency Lessons from Recessions

May 07, 2020

As I've commented in the past, there are plenty of opinions, articles and webinars on how marketers should go about weathering the coming economic recession. Many of these come from agencies, trade bodies, media owners, academics and marketing consultants; most peddle the line that the smartest plan is to keep spending at a time when the competition slows or stops, thus raising share-of-voice. By Brian Jacobs / The Cog Blog

Advertising in the Age of COVID-19 [REPORT]

April 28, 2020

The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.

Graduating Creative Communications Students Bust into the Industry Scene Creating Their Own ‘Class of 2020’ Agency

April 24, 2020

Class of 2020, created by students at the University of Texas at Austin, is the newest platform supporting brands since stay-at-home guidelines were placed. The students, expected to graduate this year, were met with commencement ceremony cancellations and a lack of jobs and internship options due to agency cutbacks. The unpromising job market has led them to create an agency offering research, strategic planning, experiential and creative ideation, public relations and creative execution.

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