PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
Walker Advertising announced he addition of Adriana Lynch as Chief Marketing Officer (CMO) and Andy Rogers as Vice President of Sales & Business Development to its senior management team.
Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.
The island of Puerto Rico as many of our readers know is a territory of the United States governed by United States Federal Law. It also considered a major US Hispanic Market, but since it resides on an island many place it under the international division. But it has turned into a petri dish for many of this century’s testing: birth control, mass sterilization, agent orange and more up to the ad industry’s test of transparency.
Marketing executive Charlene Dance, with over 15 years of expertise spanning various industries including beauty and public health, announced her official departure from Strength of Nature Global LLC as its Global Marketing Director to step into a new role as President & CEO of The Montage Agency.
Sometimes revolutions sneak up on you. For ages, boring bloggers (this one anyway) have been going on about the need for change, the coming of the transparent era, how the media agencies’ future resides with planners, how buying will become increasingly automated and on and on and on. And guess what? Suddenly it all seems to be starting to happen! By Brian Jacobs / The Cog Blog
I was fortunate to have a great talk the other day with Kevin McNair, Britvic's marketing director, in which he asserted the need for marketers to have the financial prowess of a CFO and the insight and business acumen to act like a CEO, as reflected in the headline for our interview.
News that the Department of Justice is investigating "bid rigging" by ad agencies to favor in-house agency facilities highlights how competitive bidding works in the world of advertising and exposes a problematic industry practice, one that undermines the trust between agencies, clients and vendors. By Alex Blum
Pólvora Advertising announced the hiring of Jon A. Andrade as General Manager.
Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry perception and morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies.
If one were to equate the difference between the 4As and the ANA -- the two associations which govern the ad/media agency and brand marketer communities respectively -- to the differences between the Confederacy and Union states, the case for, or against, transparency should become abundantly clear. By David Smith and Tim McHale
LatinWorks announced the hiring of Leo Olper to the position of SVP and Managing Director.
Miami-based creative shop Alma Ad announced an expansion of their management team after winning 9 new accounts that fueled the agency’s growth by one-third in just two years.
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. By Bruno Gralpois, Agency Mania Solutions