You log into your bank account – and it looks like you just hit the lotto. The large project deposit payment you’ve been waiting for finally arrived, and for a moment, you start to dream about how it will change the face of our agency, from new hires, raises, possibly moving to a larger office, and more. It all seems possible, especially if you’re looking at your agency’s finances on a cash basis. To make the best decisions though, you need to remember, cash doesn’t matter. By Andrew Suzuka, CEO, Optimization Partners
The future of agencies is less about actually preparing for the future, but making changes today in the way we work and how we deliver results for our clients. Most of the advertising industry is grappling with the idea of full-service shops versus unbundled, more focused agencies; when in reality it does not matter where we sit or what the agency focus is because this isn’t going to help us overcome the key issues we’re facing. by Keith Mackay
Over the last few months I’ve had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions. The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies. Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor.
When it comes to agencies' clients, a whopping 100 percent of all agency respondents report that they have clients who use ABM. Of these respondents, 91 percent agree that clients who have adopted ABM have improved alignment between their sales and marketing teams.
A few years ago, we made fun of the intended marriage of Publicis and Omnicom, which eventually fell through because neither Paris nor New York was prepared to compromise about where the new headquarters was going to be and who was going to lead the newly formed company. We laughed at “Publicom” or “Omnicis.” Silly guys, for falling out over such petty challenges. by Maarten Albarda
In my last post on the Five Traits of Successful Intrapreneurs, I discussed how all agency employees, no matter their level, have a unique view ‘under the hood’ of their team or department. Everyone has their own experience, their own eyes, and can catch things others may miss. By Austin Bauer – PCC, Performance Coach and Facilitator
Lack of diversity and inclusion throughout corporate America has been a topic of both pointed interest and hand-wringing consternation. Although this problem is not the sole domain of any one sector, due in part to their popular visibility and financial resources the tech and advertising sectors are often targeted as embodying the challenge of creating a diverse workplace. T
Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company's new lead agency, and will partner with the company on strategy and creative development.
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy.
Publicis Groupe's decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June. By Thom Forbes
Chicago based PACO Collective (PACO) has been selected as the cross-cultural agency of record for Carl Buddig.
Brand-safe media environment has catapulted to the top of media-buying priorities among media agency decision-makers, while research insights, audience analytics and data intelligence collectively rank as the most relevant contributing factor in the decision-making process among marketers. By Jack Myers
CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market.
Nobody knows your company quite like those on the front lines. Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.