Ad Agency | HispanicAd.com

Amscot Financial launches new campaign to reach consumer segment across core Florida markets

November 22, 2019

Amscot Financial reveald its 6th Spanish-bilingual campaign geared toward a critically important consumer segment across core Florida markets. The new, original campaign highlights convenient financial services available to a wide range of consumers from new arrivals resettling in Florida, to entrepreneurially spirited, first-generation families and career-building millennials.

The Future of Programmatic and Automation [REPORT]

November 21, 2019

The 4A’s and The 614 Group released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven marketing.

Deezer targets Hispanics

November 19, 2019

Deezer, the music streaming service is introducing a brand new campaign targeting Latinos with the debut of “together we make magic.”

Sarkis named Executive Creative Director at Conill

November 15, 2019

Conill announced that advertising creative Gustavo Sarkis will join the agency as its Executive Creative Director effective November 20. In this new role, Mr. Sarkis will lead all Conill creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami.

What Is “Equal Stature” In A New Business Meeting, and Why Do You Need It?

November 15, 2019

Equal business stature is a straightforward concept. It’s important because deals often don’t get closed without it. People do business with those they respect, those they trust and view as credible, and who they see as their peers. If you are viewed as less capable or less professional, why would someone trust you with their business? by Mark Duval - The Duval Partnership

Using Agency Optimization to Support Brand Goals

November 02, 2019

There tends to be a cyclical movement regarding where an agency optimization function sits within an organization, but it usually resides in either the marketing or procurement group. Regardless of where the program sits within an organization, the idea around optimizing the agency partnership has evolved from a focus on process efficiencies and cost savings to real opportunities for marketing procurement and marketing operations to partner with brand marketers to create additional value for executive stakeholders and the business at large.

How One Latina Overcame Shyness And Became A Powerful US Hispanic Advertising CEO

October 31, 2019

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school. Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition. By Court Stroud

Even “Full Service” Agencies Specialize: Here’s Why

October 25, 2019

As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies. By Mark Duval - The Duval Partnership

Wolske and Alvarez named Executive Creative Leaders at Republica Havas

October 24, 2019

Republica Havas announced the appointment of Jason Wolske and Danny Alvarez as the agency’s Executive Creative Directors, effective immediately. Based out of Republica Havas’ Miami headquarters, Wolske and Alvarez will report to Luis Casamayor, Co-Founder, President and Chief Creative Officer. In the newly created roles, they will lead the agency’s creative team across a roster of major clients.

How Not to Waste an Opportunity (Learn from Agencies’ Mistakes)

October 19, 2019

When it comes to agency new business, agency leadership is confident on one point: "just get me in the room," they say—as if that alone is the golden ticket. Based on experience, that is most definitely not enough. But why? One reason is that people often don’t have the skills to close effectively. Another is that they are approaching the interaction with the wrong mindset. And another is that they’ve failed to do their preparatory homework. By Mark Duval / Duval Partnership

Trust and Transparency in Media and Marketing

October 16, 2019

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers' attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

Neugebauer named VP Executive Director of Strategy at MARCA

October 11, 2019

Tony Nieves, MARCA President and co-founder, announced that Charles Neugebauer has been named VP, Executive Director of Strategic Services.

Top Contributors to the Breakdown of Trust in the Ad Ecosystem

October 10, 2019

Earlier this year the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry. By Bill Duggan

Newlink Named Agency of Record for The Fives Hotels & Residences

October 05, 2019

Newlink has been named the communications agency of record for The Fives Hotels & Residences luxury properties in Playa del Carmen and Puerto Morelos.

9 Insights From Top Agencies’ Positioning

September 28, 2019

I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements across agencies. When I circled back to write it up, however, that wasn’t the case as much as I’d expected. The reason, I suspect, is that I selected some of the top-ranked agencies for this exercise. Were I to revisit this topic with a larger group of agencies, including small to midsize agencies that are not necessarily in the “top 100,” I think I’d find a huge amount of redundancy in positioning statements. by Mark Duval - The Duval Partnership

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