Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more. has learned that Paco Olavarrieta, the award-winning creative leader and a trailblazer in both the U.S. Hispanic Market and the multicultural arena, has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, LLC.

Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.

Sir Martin Sorrell announced at a conference I attended toward the end of last year that Zero-Based Budgeting (ZBB) was the biggest threat to the marketing and advertising industries that would bite in the next year, 2017.  To be honest, I'm sure this is a worry for the country's highest-paid executive, that huge mega contracts don't just roll over but are instead replaced by brands commissioning work as and when needed. But what I'm discovering from smaller agencies is that it could be a godsend.

2016 was  rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed.

Integrated communications firm Elasticity today unveiled Elasticity Multicultural, a new practice group led by Alejandro “Alex” Duplan.

Since the inception of our nation — and as recently as 2013 — lawmakers have periodically eyed advertising as a potential source of tax revenues because its long-term effects can make it seem more like an investment than an expense. After studying a wide array of research on the issue, two professors from Loyola Marymount University in Los Angeles have concluded that there is no basis for changing the current treatment of advertising as a short-term expense.  By Erich Decker-Hoppen, director of communications for MASB

Coral Gables based Zubi Advertising has been sold to WPP Group owned GTB.  With this acquisition WPP has consolidated the entire Ford Motor Company account under its roster of agencies.

Sergio Alcocer, former president and chief creative officer of LatinWorks, announced the launch of his new advertising agency Rest of the World, whose mission is to bring multicultural spirit and Latin-inspired creativity into the mainstream.

So O&M is tearing down the financial walls that separate the different operating groups within it, starting in the U.S., with a promise that all other markets will follow over the course of the year.

After a long period of talk and nice conference discussions, is the start of 2017 finally turning out to be the start of really doing something about transparency? With today's massive P&G announcement, it would certainly appear so. We've had a lot of talk and it's probably fair to say that media agencies have had to be, shall we say, "inventive" with how they keep margins up -- but could we now be seeing a year of clamp-downs?

John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.

Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot builds on the latest thread and trilogy of musical driven creative featuring the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.

While agencies morph into something different, they are encountering new competition in the form of consulting agencies looking to broaden their areas of influence.  

On the eve of Donald J. Trump’s inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and agencies -- to find out how they felt the Trump Administration would impact their lives, both personally and professionally.