In a January poll of 105 US digital marketers by the Interactive Advertising Bureau (IAB) and Winterberry Group, analytics and measurement tasks were the use cases that marketers expected would occupy most of their time and attention this year. IAB’s 2018 study on the same topic produced similar results.

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that's part of WPP, highlights some of the other critical areas in the workplace where there's a gender gap in opportunities and benefits.

AlmaTrack: the convergence of data and creative. Merging ALMA’s creative prowess with Omnicom’s Track DDB (a worldwide leader in performance marketing), AlmaTrack is a unit under ALMA that will deliver exceptionally creative direct marketing by drawing from the best of both worlds.

In recent years, much has been written about the traditional ad agency model’s shortcomings. So many articles have been published about “the death of the traditional agency,” “the agency of the future,” and the need for agencies to “evolve or die” that the inevitability of a transition has been well-established.  by Mark Duval - The Duval Partnership

Consumer packaged goods (CPG) manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.

“Never be afraid to speak up and ask questions. Listen to every person in the room, not just the ones you think might have the right answers. Be fearless, hardworking and humble. The business world can be a tough place to maneuver, but I’ve found that those three qualities are pretty much always appreciated by both your team and clients alike.”

Increased complexity has become the new standard in marketing.  Increased complexity has been exploited to justify advertisers’ increased control over marketing and to marginalize ad agency involvement.  Yet, brands continue to languish.  The complexity trend needs to be reversed.

It’s true that the six largest “traditional” owners of agencies grew by only +2.1% organically in 2018.  While this was up from +1.0% in 2017, it was still down from +3.6% growth in 2016 and 4.8% in 2015.  

As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

The ANA (Association of National Advertisers) announced the formation of a new initiative called the ANA Trust Consortium to help its members address the issue of trust between marketers and the digital supply chain.

Republica Havas announced the appointment of Arlene Armenteros to the new role of senior vice president, head of client services, and the promotion of Laura I. Socorro-Santoni to vice president, group account director.

Have you ever wondered why you failed to convert a call or meeting into new business? If so, this post is for you.  by Mark Duval - The Duval Partnership

Recently launched Venus Media Group is expanding! Sylvia Herrera as the Business Development Manager.

Miami based Zubi is embracing its past to unlock a bigger future. The company is writing the next chapter in its history by bringing to life a new positioning and re-envisioning its brand.