The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers.

As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression'. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing?  by Nigel Hollis

According to new research, the echo chamber created when like-minded people self-segregate and embrace information and ideas that support their opinions and beliefs is not only solidifying polarized views in society, but also impeding creativity.

You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn't easy, but it is possible. To get there, you must first master these five important skills.  By Jane Maas, ANA Faculty

Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ -  Casa Buchanan’s Father’s Day Pop-Up.

Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. 

Orci partnered with Central Films and Director Rodrigo Garcia Saiz.

This year, Alma DDB was a big winner at both shows. At the National ADDYs, Alma received the Best in Show overall for their Netflix “Spanish Lessons” – the first time any multicultural agency takes the top national prize. Alma also received 11 additional awards for Sprint, Clorox, and Netflix.

Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

In Entertainment content is king.  But getting content into the hands of producers and decision-makers is no easy feat, even for a best-selling author.

A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future of brands and advertising?  by Nigel Hollis

Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly. 

The Atrévete “Mega Dares” campaign, from GALLEGOS United, seeks to create new nontraditional occasions for consumers to drink milk by daring them to try unexpected food and milk pairings with an additional twist – such as a wind turbine. In one digital spot people attempt to eat spicy Korean tacos and drink a glass of milk while standing in front of a wind turbine generating 39 mph winds.

Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors.  By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience

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