Achieving work-life balance is particularly challenging for managers in the creative industry, a recent survey suggests. Advertising and marketing executives polled said they spend an average of 54 hours each week on the job.

US Hispanic ad agencies fared well at the 2002 "El Ojo de Iberoamérica" awards.

The winners this year are:

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Ganador: “Alas” para AHAA/ Futuramente, Ag. Grupo Gallegos

Pontiac debuted this week the first television ad of a new Hispanic targeted campaign titled “Corre por tus Venas” (It runs through your blood.) Created and produced by Accentmarketing, the national spot is the original Hispanic execution of the general market Pontiac “Fuel for the Soul” campaig

McDonald's showcases its newest Spanish and English-language ad featuring talented actress and model Sofia Vergara. This latest ad supports the recently introduced special value offer of an everyday, $1 price for the Big N' Tasty or McChicken sandwich.

Miller Brewing Company has signed Latina television host and actress, Sofia Vergara to star in a Miller Lite commercial as part of the company's fall advertising campaign. The spot launched nationally October 1 on Spanish-language television networks.

Abel Barron adds his 20 plus years of extensive experience to Dallas based Spanish Marketing, Inc.

In a breakthrough for the advertising industry, Princeton Video Image, Inc., and the FOX Sports presented the first ever dynamic, animated virtual advertisements on a live national U.S. broadcast.

Creative Artists Agency (CAA) announced the hiring of Jorge Insua, a former producer for "The Oprah Winfrey Show" and the hit Spanish language talk show "The Cristina Show." Insua joins CAA's Talent Department.

Wing Latino Group announced that Roberto Alcázar will assume the post of Creative Director in charge of WLG’s Creative Department in Los Angeles. Some of the clients which Mr. Alcazar will be working with are: BP/ARCO, ampm Minimarkets, and California Dept.

Director Luis De Velasco has joined eContenido’s team to direct commercials in the U.S. and the Caribbean. eContenido is a production house based in New York and has associates in L.A., Miami and Puerto Rico.

The Vidal Partnership was the biggest winner at the Association of Hispanic Advertising Agencies' fourth annual Hispanic Creative Advertising Awards. The independent New York shop was the only agency to be awarded for TV, radio and print creative work.

KREE8 Productions' director Simon Brand will shoot the Mervyns' Christmas commercial in the style of a musical extravaganza. The commercial will feature singer Carlos Ponce and a numerous cast performing to holiday music written especially for the thirty-second spot.

Payless ShoeSource, Inc. is launching a new advertising campaign for the U.S. Hispanic market inviting Latinos to visit Payless ShoeSource for what's new and fresh in footwear.

Pennzoil-Quaker State Company has chosen a television commercial originally created for Hispanic consumers by the Dallas unit of Publicis Sanchez & Levitan, to run in English as part of their general market advertising.

Miami-based production house Letca Films –headed by Jorge Colón and Melanie Colón– announced an alliance with ProDUCKtions of Barcelona, Spain.

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