Adelante Hispanic Marketing was recently recognized by the Triangle Ad Club with a bronze ADDY Award for its self-promotion campaign "Celebrate," which included a colorful, miniature pinata mailed to industry Professionals, the media and potential clients.

The Houston Advertising Federation's (HAF) 41st ADDY Awards recognized López Negrete's work with five Gold Addys, seven Silver Addys and 14 Citations of Excellence during the annual awards event on Saturday, Feb. 22.

For the second year in a row, Hispanic agency, del Rivero Messianu DDB won English Best of Show at the Local Addy Awards this past Saturday night for Bud Light's spot titled "Dancing Queen".

Coca-Cola is preparing to introduce new Spanish-language advertising as part of the "Coca-Cola… Real" advertising campaign. The new TV spots include "Back-Ups" and "Trio," which will begin running in February.

La Agencia de Orcí & Asociados will launch an original Hispanic advertising campaign. The new campaign will promote Verizon's most comprehensive bundled package of services - unlimited local and long-distance calling.

A new documentary-style Spanish television campaign from the California Milk Processor Board (CMPB) will begin airing across California this week.

Ever wonder why some commercial messages seem to bounce off of people without having any sort of effect?

Tecate will introduce a national ad campaign in January, "Lo Autentico se Reconoce" or, "You Can Tell What's Authentic."

Recognizing the buying power and influence of the expanding Hispanic market, Panasonic has created a major advertising campaign specifically targeting Hispanic consumers.

With the new year comes a whole new attitude for Miller Lite, the creator of the light beer category and the world's most authentic light beer. An energetic new look and feel will be seen beginning this month, everywhere beer drinkers see Miller Lite.

The Coca-Cola Company announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the brand plays in them.

Denny's announced the debut of a new Hispanic television advertising campaign designed to speak directly to Spanish-speaking consumers.

Eastman Kodak Company is targeting Hispanics living in the U.S. with its first Spanish-language television advertising in four years as part of the company's expanded commitment to multicultural marketing.

Achieving work-life balance is particularly challenging for managers in the creative industry, a recent survey suggests. Advertising and marketing executives polled said they spend an average of 54 hours each week on the job.

Pontiac debuted this week the first television ad of a new Hispanic targeted campaign titled “Corre por tus Venas” (It runs through your blood.) Created and produced by Accentmarketing, the national spot is the original Hispanic execution of the general market Pontiac “Fuel for the Soul” campaig

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