General Motors unveiled the first commercial ever created specifically for the Hispanic market that features the president of a major U.S. automotive company speaking in Spanish.

AT&T launched its latest integrated communications campaign, “Tanto Que Decirnos,” which emphasizes the company’s dedication to improving the way consumers communicate.

After two consecutive years of successfully employing popular Latino TV personality “Chef Pepin” as its Hispanic market spokesman in New York and Miami, the Knorr brand of food products has decided to extend its winning recipe to the rest of the country.

Bromley Communications announced the creation of new television spots for Coors Light, appealing to Southwestern lifestyles.

Castells & Asociados Advertising is launching a new TV advertising campaign for Mervyn's, a Target Corporation company. Mervyn's recently selected the agency for the research, strategic, planning and creative services needed to develop a Hispanic branding concept for a new TV campaign.

The Marine Corps released its newest TV commercial "For Country," a moving, documentary-style look at Marines' preparedness to go into battle reflective of the mood of the country.

creativeondemand, Volkswagen advertising agency of record for the US Hispanic market, launched its second spot "Hop In" for the New Beetle Convertible as part of its strategic advertising initiative for this market.

The Association of National Advertisers (ANA) has issued compelling new guidelines to its member companies for achieving cost efficiencies in TV commercial production.

Three new Spanish-language TV spots will break this month for Corona Extra. The creative is a continuation of the business-building campaign that has aired since 1999.

Adelante Hispanic Marketing was recently recognized by the Triangle Ad Club with a bronze ADDY Award for its self-promotion campaign "Celebrate," which included a colorful, miniature pinata mailed to industry Professionals, the media and potential clients.

The Houston Advertising Federation's (HAF) 41st ADDY Awards recognized López Negrete's work with five Gold Addys, seven Silver Addys and 14 Citations of Excellence during the annual awards event on Saturday, Feb. 22.

For the second year in a row, Hispanic agency, del Rivero Messianu DDB won English Best of Show at the Local Addy Awards this past Saturday night for Bud Light's spot titled "Dancing Queen".

Coca-Cola is preparing to introduce new Spanish-language advertising as part of the "Coca-Cola… Real" advertising campaign. The new TV spots include "Back-Ups" and "Trio," which will begin running in February.

La Agencia de Orcí & Asociados will launch an original Hispanic advertising campaign. The new campaign will promote Verizon's most comprehensive bundled package of services - unlimited local and long-distance calling.

A new documentary-style Spanish television campaign from the California Milk Processor Board (CMPB) will begin airing across California this week.

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