MD&A announced that Carlos Méndez will assume the responsibilities of EVP/Chief Creative Officer. Mr. Méndez' immediate tasks will be to re-structure the department and engineer the agency's creative renaissance.
The Joint Policy Committee on Talent Union Relations (JPC) of the Association of National Advertisers and the American Association of Advertising Agencies announced today that it has reached agreement on a new three-year collective bargaining agreement with the American Federation of Musicians (A
López Negrete continues with its plans to aggressively grow the agency's creative team with the addition of Iñaki Escudero as senior copywriter. Escudero joins the agency from Dieste & Partners where he worked as copywriter for the last four years.
la comunidad Miami just finished a new project of 15 TV commercials for MTV, to promote the top rated show "The Ten Most Requested Videos". The spots already started airing on the "MTV Awards Show" and will be seen for the next few months throughout Latin America.
Enlace Communications has produced a new Fall Sale ad campaign for Macy's, a West Coast division of Federated Department Stores, featuring a television ad that will air on Spanish-language stations in U.S. Western markets.
In just two months of starting complete operations in Miami, La Comunidad already made the first project: a campaign of five 30" TV commercials for a new program of MTV Latin America, completely created and produced by the new agency.
As López Negrete collects awards and recognition for creative excellence from the Telly Awards, Addy Awards, Imagen Awards, and American Marketing Association Crystal Awards, the agency ads to its pool of creative talent.