Univision Communications Inc. (UCI) announced the launch of a weekly “El Chapo” aftershow, “El Chapo Ilimitado” (El Chapo Unlimited), with AT&T serving as the presenting sponsor.

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.

Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent.  by Nigel Hollis

Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.  

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Do you really need to go to college to understand this? Harvard Business Review reported this week that face-to-face encounters are more effective than emails when asking people to donate.

In the last few months, ad tech overall -- and programmatic, in particular -- has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.

It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview

A recent report by Thinkbox finds that TV accounted for 93.8 percent of video ads that were viewed in the UK in 2016. Now, accepting that Thinkbox’s mission is to promote commercial TV, this statistic does give pause for thought. If nothing else, the fact that so much video advertising is still seen on TV suggests that the medium is still alive and well no matter what digital promoters might tell us.  by Nigel Hollis

As part of its continuing digital expansion, Univision News announces the launch of Grandes Historias (Great Stories), a new digital video platform dedicated to sharing relevant, powerful stories for and about Hispanics through original documentaries and innovative video formats.

Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Even as digital ad spending takes off, the sharp divide between the haves and have-nots keeps increasing.

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