What motivates consumers?  Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption “nirvana.” However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for and how much time she has in the day to consume. This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.

Over the past few years, deep learning has gone from an esoteric branch of AI, focusing on theory, to being so mainstream that even an actress from Twilight has published an academic paper on it. This rise of deep learning over traditional machine learning methods has also led to the creation of a host of new platforms designed to help businesses improve work and work flow.

The younger the shopper, the more likely they will embrace retail technology, right? Not necessarily.

Digilant released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.

Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here’s a quick primer, along with a look at its marketing potential.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of "Realm Runner" a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

Cries for greater transparency and advertising accountability got louder in 2018. In 2019, the call to arms must be answered. Marketers failing to do so won’t just be causing a further rift between themselves and their customers—they’ll be setting themselves up for failure.

Recently a client asked how various digital behaviors impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behavior, but because that behavior can both influence equity and be influenced by it.  by Nigel Hollis

Audio.ad, a Cisneros Interactive company specializing in digital audio advertising solutions for Latin America and the U.S. Hispanic market, Adsmovil, Audio.ad's commercial representative for the U.S. Hispanic market, and Quriously, presents the study, “The State of Digital Audio in the US Hispanic market,” to analyze the digital audio consumption habits of Spanish speakers living in the United States.

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.

No longer a futurist's daydream, artificial intelligence (AI) is attracting significant investment and growing quickly. According to a December 2018 estimate from tech research firm Tractica, the direct and indirect application of AI software generated $5.4 billion in worldwide revenues in 2017, and is forecast to produce a whopping $105.8 billion by 2025.

Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes.

Time was, the future of OTT (over-the-top) was understood as the ability for users to watch whatever they wanted, only what they wanted, whenever and on whatever device they wanted.   Oh, and the viewing would mostly be free or much cheaper than cable bundles and feature fewer or no annoying ads.  This idea was born of technology visionaries who weren't really thinking through user behaviors, let alone realistic business models.