The latest data from GlobalWebIndex finds that ad blocking is still on the rise in globally. While it is not a surprise, the news did remind me that I have seen far less coverage of this issue lately. It is almost as if the industry shrugged its shoulders and said, ‘well, it can’t be helped’. Except, of course, it can.  by Nigel Hollis

Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network

In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place in an omnichannel marketing strategy is shifting.

When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers.

 

Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day.  By: CMC Research Chair Nancy Tellet

Working in advertising isn’t enough to prevent a person from becoming fed up with the ads they see.

Audience attention is precious and elusive. What role does video play in the overall entertainment experience? What are the emerging forms of revenue for content providers? How do viewers discover, purchase, download and stream videos and movies? Which devices are used to access content?

The promise of digital marketing is very exciting: delivering the right message to the right person in the right place and at the right time. In marketers' quest for this holy grail, much attention and budget has been focused on the media side of the equation (i.e., the person, time, and place).

The digital landscape is primed with opportunities to reach the growing multicultural segment, but are today’s targeting methods evolving with these audiences?

Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.

NGL Collective announced it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). TAG is the leading global certification organization dedicated to fighting criminal activity and increasing trust in digital advertising.

Univision Digital unveiled its digital and social programming for the 11th edition of “Nuestra Belleza Latina” (Our Latin Beauty or NBL) designed to bring the audience closer to the reality competition than ever before.

OTT may be the messiah of modern media.  More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study.  The shift from traditional broadcast, or cable viewing, to more fluid, video-based behaviors is swiftly making its mark.  This year, 90 percent of Millennials claimed they regularly binge-watch.  The thirst for entertainment on-demand is strong and growing.  But what’s behind it?  Simplicity and customization.  The leaders of effortless entertainment -- Netflix, Amazon and Spotify -- all share a common mission to make people’s daily lives better by surrounding them with what they need, at the moment they need it, through a personalized entertainment experience.

  In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Noticias Telemundo announced it has named Romina Rosado as Senior Vice President of Digital News, effective immediately. She will be based in Miami at the company’s new headquarters, Telemundo Center, and will report to Luis Fernández, Executive Vice President of Network News, Telemundo Networks.

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