comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.

Few images are as iconic to Cuba as classic 1950s cars packing Havana’s streets. But vehicles aren’t the only area where Cuba has lagged behind; Thanks to decades of Communist rule, the country is far behind much of the world when it comes to Internet access and quality.

“Middleman.” Perhaps because of the streamlining obsession borne of technology (not to mention the outdated gender reference), the very word seems to come preloaded with not-so-positive connotations these days.  That certainly seems to be the case sometimes in programmatic television, where a plethora of aggregators, platforms and data providers has sprung up amid the birthing of the new practices and systems needed to leverage new media, data and technology capabilities.

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity.  It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution.  This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.  

Univision Digital announced the launch of “CNCO Evolution,” a new web series that tells the story of how the winners from “La Banda” are dealing with their newfound success and how they prepared for the launch of their first album, Primera Cita.

The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

Retailers could see record web traffic this year, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends.

Entravision announced the launch of exclusive new animated video content for digital distribution on the company’s Erazno y La Chokolata app.

Lynn Ponder, Founder of webcitygirls.com has been recognized by her dedication and commitment to the online community with Award “Best Latina Network Leader” at LATISM 2016 Best in Tech Innovation and Social Media’

Millennial small and medium sized business (SMBs) leaders are redefining the advertising industry’s marketing approach with a digital-first shift, according to data from a new SMB survey.

TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.

NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.

The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness.

The new report from GfK’s The Home Technology Monitor™ shows that these “self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).

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