Most marketers know that company executives want to be able to measure marketing tactics and campaigns. But as the marketing mix evolves and becomes more interconnected, this has grown more challenging.
Research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.
A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being.
Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.
While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. DOWNLOAD Report Here.
Despite early failed attempts at selling consumer packaged goods (CPG) online—who can forget Webvan or Pets.com?—sales have been steadily increasing since the middle of the last decade. Online sales of everyday staples more than doubled between 2006 and 2010 and are expected to double again by 2014.
Remezcla.com and Guanabee.com, LatinGossip.com, and LatinoReview.com have partnered to create the Remezcla Media Network, a digital vertical advertising network designed to reach the numerous interests of Hispanic millennials.
In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. BY Tony D'Andrea, PhD - Director of Research and Planning at The San Jose Group
Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of media reproduces the richness consumers associate with TV, often at a lower cost.