Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily life, traditional media such as TV, print and radio are no longer the only channels offering marketers mass exposure.

SONIC launched their new bicultural website, designed as customers were sitting in a car at their local SONIC. The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.

comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. DOWNLOAD Report Here.

Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. But at 60% vs. 40%, that view was far from universal.

As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.

Doug Brooks
Global Executive Vice President
Marketing Management Analytics (MMA)

360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. DOWNLOAD Report Here.

Denny's, America's iconic family diner, announced the launch of its first national online marketing campaign targeting the Hispanic consumer. The Funny Or Die spoof video, titled "Skillet Whisperer," features famed dog behavioralist and TV personality, Cesar Millan, Star of National Geographic WILD's 'Dog Whisperer with Cesar Millan,' taming an unruly Denny's Sizzlin' Skillet. The video is produced in both Spanish and English to effectively reach a diverse audience.

Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online interactive adventure for its client, Copa Airlines.

Telemundo Media is fully engaging its strategic digital unit Social@Telemundo, in launching an innovative social media strategy for the network’s latest original novela, “Relaciones Peligrosas,” starring Sandra Echeverria.

Digital privacy involves three main stakeholders: consumers, the government and the advertising industry. Consumers are increasingly concerned about their privacy.

The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations, today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

Fewer than half of Puerto Rico residents have access to the Internet, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. Survey results are an excerpt of Gaither International’s newest syndicated study, the MBP (Media Brand Profiles).

Univision Interactive Media announced the official launch of two new sites for Univision’s new cable networks, Telehit and Bandamax.
 

Comcast launched its Hispanic Facebook page XFINITY Latino targeting Spanish speakers and bilinguals alike.

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