New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.

According to Kids and Entertainment Content, 2011 Edition, the latest report from leading market research company, The NPD Group, for every dollar kids (ages 2-14) spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content.

Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.

To cater to a consumer base that continues to increase its online media consumption, many traditional local media properties such as newspapers, TV and radio stations have made the shift to digital.

Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily.

Advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off, according to a recent study by Nielsen.

Jennifer Lopez, her company Nuyorican Productions and Believe Entertainment Group announce plans to launch a new digital video series entitled "Tiger Beat Entertainment," an all-new entertainment news and lifestyle show for teens and young adults.

Lopez Negrete Communications has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on EnciendeteFiOS.com, Verizon Telecom's Hispanic Website.

Digital Media revenue growth percentage for First Half of 2011 exceeds Overall U.S. Ad Growth.

Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to digital media company, Populis, which released new research data on worldwide Internet use and the size and potential of the global internet population.

Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”

Univision Interactive Media, Inc. announced its new Univision Cocina App for iPhone and iPod touch is now available on the App Store. The app provides recipes for the best in Latin cuisine and beyond, including helpful cooking videos, tools and tips from Univision chefs and fellow users.

Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month.

Adults aged 55 and older click on online ads more when compared to other age groups, according to the latest JustAsk! survey from audience research and measurement company Crowd Science.

EZTarget Media, an advertising network owned by Hispanic digital media company Terra, is the first Hispanic focus ad network to become certified as IAB (Interactive Advertising Bureau) compliant.

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